latanabrandtracker
Brand tracking is the ongoing measurement of your brand-building efforts against key metrics, such as brand awareness and perception. Trackers help brand owners to understand brand health and make informed decisions to increase sales, deliver greater return on marketing investment, and win market share.
Here are some of the most powerful tools I've used in the past. Please add your faves to the list so I can discover more. And don't forget to vote for your faves!
Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions. Use Latana to understand how consumers think and feel about your brand, get insights on your target audiences, gain access to cutting-edge research expertise, and track your brand in just one city or across the world.
Brandwatch is a social media analytic tool that tracks billions of conversations happening online everyday, including blogs, news, forums, and more.
Qualtrics is a simple to use web-based survey tool to conduct survey research, evaluations and other data collection activities. Anyone (with no experience) can use this research suite to build surveys, send surveys and analyze responses - all from any online location, any time you need!
