Josh McMahon
A classic patio umbrella is a multi-purpose product which not just provides shade from the sun but also a large creative space which can be utilized to display content promoting your business. You may choose a commercial grade patio umbrella as a stall for recreational and commercial events, or as a temporary shelter for office needs, or even as a promotional giveaway.
We conducted a survey of the top ten industry sectors which use patio umbrellas as a promotional product. Under each sector, we have also listed the various types of businesses that invest in patio umbrellas and the primary ways in which they are used.
Businesses in the food industry are the most popular consumers of printed patio umbrellas. They are primarily used as shades for outdoor areas in cafes, restaurants and coffee shops. If you own a small home-grown food business or a food truck, portable commercial grade patio umbrellas are perfect for creating moveable market stalls and eating areas for customers.
Printed patio umbrellas are found in hotels and motels where they are used as pool side umbrellas and shades for outdoor seating area. They can also be prominent attractions for businesses like social clubs, holiday rental houses and caravan parks. Commercial grade patio umbrellas are, however, most common for hospitality and tourism businesses located at the beach.
Real estate companies use printed patio umbrellas to promote their company name and brand across different parts of the city. They are also considered attractive additions to open houses and serviced apartments. Patio umbrellas can also be of great use as an outdoor shelter for retirement homes and villages as well as care homes for persons with disability.
Custom-printed commercial grade patio umbrellas are extremely popular in the entertainment and the events industry. If you own entertainment businesses like an art gallery or an amusement park or offer hiking packages in a National Park, a portable patio umbrella can be a great marketing tool.
Though schools may choose to purchase patio umbrellas for their use, these products are more commonly used by businesses aligning with higher education services. Colleges and educational consultancy businesses often use commercial grade patio umbrellas as part of their marketing tool kit. At education fairs and events usually dotted with long tables and generic content, a stall including patio umbrellas, custom-printed with visual content, can turn out to be more appealing to students.
Health care service providers have been under immense pressure to incorporate viable means of social distancing as a result of the global COVID pandemic. Patio umbrellas have been immensely useful in many such instances as temporary shades in open areas. Many pharmaceutical companies also opted to use printed patio umbrellas for brand promotion as giveaways for such services.
Many other service-based businesses use printed patio umbrellas either for direct business operational use or purely for indirect promotional purposes. Outdoor businesses like gardening services, parking services or repairs services use this product for shade as well as display of promotional content. On the other hand, other service-based companies like professional training businesses, telecom companies or aerospace service sector primarily use custom-printed patio umbrellas products for marketing.
Patio umbrellas are widely used as stalls for local or whole sale markets. Small agricultural and fisheries businesses can make good branding use of it. These products are best for floriculture based businesses whether it is a wholesale vendor or a local florist stall.
Much like businesses mentioned above, retail services like grocery stores, book stores and clothes and accessories stores can also use commercial grade patio umbrellas as temporary stalls. Custom-printed content on canopies can also be used to exhibit promotions to attract customers to the stores or to display items on discount.
Online businesses need to put in even more effort when it comes to creating and growing their organic presence. Therefore, online brands often participate in industry events, trade fairs and even local exhibitions and markets. Many such brands include custom-printed commercial grade patio umbrellas in their presentation kits for such events. It helps them reflect their planning and determination towards their business, thereby improving their brand credibility.
