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Explore the key difference between inbound and outbound telemarketing. Learn more to understand which marketing strategy suits your business the most.
Source: https://callyzer.co/blog/inbound-and-outbound-telemarketing-whats-the-difference/
Telemarketing is a marketing strategy to promote products or services to clients via phone. Its primary aim is to encourage potential clients to buy or subscribe to a product or service. It helps a company in expanding its customer database
Inbound telemarketing is a reactive approach that allows customers to call first. Companies make pre-sale efforts by advertising their products or services through their website, social media, or direct mails. Customers are encouraged to call and inquire about a product or service through such advertisements.
When we say telemarketing, cold calling comes to our minds immediately. Outbound telemarketing or Cold Callings is a proactive type of telemarketing. In outbound telemarketing, you need to reach your target audience who have not shown any prior interest in your products or services. It aims to provide knowledge about your product to prospects through an unsolicited phone call and convince them to make a purchase.
When you invest an adequate amount in marketing, you should also track your telemarketing team's performance. One should have the right tool and plan to monitor each aspect of the business.
With a modern call tracking system, you can monitor your team and derive detailed insights into each team member's performance, sales report, and information of lead conversions.
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