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The Future of Ink: Digital Publishing Roundup August 23 - 29, 2013

10 articles about digital publishing, writing, self-publishing and marketing your digital content. These are articles we've shared on our social networks during the past week and believe are worthy of your attention.

Source: http://thefutureofink.com/digital-publishing-roundup-082913/

34 Strategic Ways You Can Use Pinterest to Market Your Book and Your Author Brand

Pinterest is exploding! And with it, so too are the opportunities for authors to expand their reach and increase their book promotion and brand awareness. Now the third largest social network, Pinterest acts as a virtual pin board that helps you organize and share things you find on the web.

My Best Book Marketing Tip for Creating Maximum Buzz

I recently put out a traditionally published print book - The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring . I did a lot of things to promote the book. I had a launch party. I wrote guest posts. I spoke at conferences and on podcasts.

Discovery: Another Buzzword We're Wrestling to Understand

The publishing industry (and any industry for that matter) loves to throw out buzzwords. A few years ago it was "platform;" now it's Discovery. You can't read a single publishing blog without seeing that phrase and wondering: what is discovery, really? Well, unlike platform which was a tad bit nebulous, the term discovery is pretty obvious.

4 Pillars of Strong Characters - Writingeekery

Four cornerstones, and now four pillars? Yep. It takes a lot to build a strong character. The cornerstones are the baseline. They set the stage. But the pillars are where the FUN is. Each pillar can align with a cornerstone, but that's not the only option. Just a handy one.

Networking Tips for Shy Authors

When it comes to meeting writers, publishers, editors, and agents, social media can be a great way to introduce yourself, but the strongest connections are usually made in person. If you take your writing career seriously, at some point you're going to have to do something which makes many shy writers uncomfortable: network!

Digital Content Strategy: 7 Rules To Live By

How to ensure your digital content strategy sets you up for success When it comes to crafting a digital content strategy for your business, think about these 7 rules. Rule #1: Focus on your Customer First Whether it's your digital content strategy or your business strategy, this rule should always be #1.

Five Reasons You Must Build an Opt In List

The top post on The Future of Ink for the past week.

by Kathleen Gage One of the most common questions I am asked by budding entrepreneurs is, "What's the best way to build my business and make great money?" Hands down, building an opt in list is one of the most important things you can do.

650+ Places for Authors to Get Exposure for Their Books Through Guest Blogging

Are you looking for ways to get exposure for your books? One effective way is to be a guest on another person's blog. You can organize a blog tour or simply be featured on one blog at a time. Here are some places you can research and contact if you are interested in being featured on their site.

Inside Forbes: Digital Audiences Crave The Power And Purpose Of Magazine Storytelling

When things go really right at FORBES, I often relive the moments they didn't. Like two years ago, when a burst of traffic to our best colleges list brought our site to its knees for a day (on the fly, we re-engineered critical pieces of our technology platform). Or when [...]

Taking Another Look At Ebook Upstart Kobo

When it comes to ebooks in the U.S., there are three companies you have to consider: Amazon, Apple and Barnes & Noble. I think it might be time to add a fourth to that list: Kobo. Yesterday, Kobo announced its next generation of e-reading devices -- both dedicated e-readers and tablets.