Corporate Gifting: 8 Things Business Managers Need to Know about Growing Profits with Gift Hampers!

Corporate gifting is a fantastic way of showing your appreciation and can provide a high return on investment to the business.

A corporate gift hamper grabs attention when it’s delivered to the office and gets everyone gathered around. There’s always a touch of excitement as the ribbon is unwrapped and the lid is raised. Inside, there’s something for everyone on the team, and it’s also a great opportunity to stock the office kitchen with treats from you. Every time they go to grab a coffee and something delicious to eat, they’ll think of you and the value you place on the relationship.

There’s no doubt that Christmas and other traditional gift-giving times are wonderful occasions on which to receive something special. But if you really want to make an impact, try sending them something when they wouldn’t expect it. Catching them by surprise creates maximum impact. A beautifully designed gift box arriving at the office out of the blue causes a stir and gets everyone gathered about.

Those who make an impact get spoken about. If you use corporate hampers well and impress the client, word will get around. A ‘thank you for the sale’ hamper is a great way to start conversations about you in both B2B and B2C markets.

For medium to high value B2C sales such as houses, vehicles or financial services, a hamper is a small slice of your sales margin and it create a big impact. In most B2B sales, a hamper that leads to repeat business will have a high return on investment.

You’ve sent a corporate gift that’s appreciated and they’re in a good mood. Take this moment to ask for a review on Google, Trustpilot or other review platforms. Chances are, they’ll be more than happy to oblige, and the fact is that these reviews do make a difference.

One of the biggest factors in customers changing suppliers is because they think their supplier (perhaps your company) doesn’t care about them anymore. Try a surprise gift on a client company’s anniversary as a customer, a client’s achievement (such as an award), or the completion of a major project. There are plenty of moments throughout the year when you can catch a business connection unawares and really make a splash.

Don’t hallmark it. Corporate hampers are about the message you want to get across – ‘we value our relationship’ – and, yes, the actual gifts do the heavy lifting. But don’t discount the impact of a personalised note.

Be sure to talk about things pertinent to the relationship, whether that’s a recent project you’ve both worked on, how many years you’ve known each other, or perhaps something about future plans. In other words, make it unique and personal.

Unboxing is one of the best things about gift hampers; it’s full of anticipation and excitement. While the contents do matter the most, you don’t want to skimp on the packaging. At Creative Hampers, we understand this better than anyone, which is why we put so much effort into the presentation. When your corporate gift arrives at the recipient’s door, it needs to turn heads.

We deliver quality, affordable luxurious gift hampers for every occasion Australia wide.

At Creative Hampers, we are happy to include something with your branding in the corporate hampers we put together. This is the perfect opportunity to include a small, branded item, business card, brochure or sales material. Not only are our gifts beautifully packaged and boxed, but they also come with the option for custom branding on the ribbon. As soon as your client lays eyes on it, they’ll know who it’s from you.