Best SEO Software for Marketing Agencies

Ahrefs Webmaster Tools is a free SEO monitoring tool for auditing sites and checking backlinks.

Google Search Console is a free tool provided by Google that gives valuable insights on a site's performance on Google. GSC tracks the number of clicks a site receives from organic search, average CTR and average rank in the Google Search Engine Results pages.

Screaming Frog is a website crawler that finds all the SEO issues of a website. This tool identifies broken links, duplicate content and other SEO issues.

Google Analytics should be used by all marketing agencies and website owners. This free Google tool gives feedback on website traffic, landing page conversions, and audience demographics.

While HARO isn't software, it plays an essential tool in connecting writers to expert sources. HARO can assist in building quality backlinks to an agencies website if they get cited by the writer.

GTMetrix is a tool that analyzes a website's loading speed and gives recommendations on how to make a website load faster.

Frase is a content optimization tool that makes use of artificial intelligence to give recommendations on how to optimize content for SEO.

Clearscope is another content optimization platform that makes it easy to produce SEO-optimized content.

SEOptimer is an SEO audit and reporting tool for small businesses and marketing agencies. This tool can be used to create white-labeled SEO reports of any website's SEO performance.

Small Businesses can use SEOptimer to improve their website's rankings and online presence. Digital Agencies can produce simple beautiful White Label Reports for their customers and prospects, as well as generate leads directly from their website.