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Updated by Rob Freeman on Aug 21, 2013
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Rob Freeman Rob Freeman
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The Differences Between “Saving Money” and “Wise Investing”

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As a provider of software and hardware solutions, we often are faced with competition whose main focus is to “save th...

As a provider of software and hardware solutions, we often are faced with competition whose main focus is to “save th...
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Our goal is to provide solutions that work well within the users’ environments. This consists of:

Our goal is to provide solutions that work well within the users’ environments. This consists of:
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Providing the best solution, not the most “feature-rich” or the most expensive

Providing the best solution, not the most “feature-rich” or the most expensive
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Selecting equipment that will work within the users’ environment, saving time and aggravation

Selecting equipment that will work within the users’ environment, saving time and aggravation
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Offering a “Fast Start” program that helps them take advantage of their purchase as quickly as possible

Offering a “Fast Start” program that helps them take advantage of their purchase as quickly as possible
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Equipment choice: A mistake many companies make in their desire to save money is to forget that anything that slows d...

Equipment choice: A mistake many companies make in their desire to save money is to forget that anything that slows d...
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Rugged enough to last for several years in the environment

Rugged enough to last for several years in the environment
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Easy to use – keys large enough for ease of data entry; screen large enough to display the important information, pis...

Easy to use – keys large enough for ease of data entry; screen large enough to display the important information, pis...
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Features that make it easy for a user to perform their required operations – such as battery charging or data upload

Features that make it easy for a user to perform their required operations – such as battery charging or data upload
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A recent experience is a good example of the difference between Saving Money and Losing Money:

A recent experience is a good example of the difference between Saving Money and Losing Money:
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Product: Hand-held Mobile Barcode Terminal to be used in a Tool-Tracking Environment

Product: Hand-held Mobile Barcode Terminal to be used in a Tool-Tracking Environment
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Users: Construction Workers

Users: Construction Workers
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Environment: Outdoors and Warehouse – 8+ hour shifts

Environment: Outdoors and Warehouse – 8+ hour shifts
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The customer was torn between a low-cost terminal and the one we recommended, which was about $300 more. Compare:

The customer was torn between a low-cost terminal and the one we recommended, which was about $300 more. Compare:
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Low-cost Our Solution

Low-cost Our Solution
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Sealed against dust & water droplets Sealed against dust & water droplets

Sealed against dust & water droplets Sealed against dust & water droplets