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Updated by Brooke Boser on Aug 23, 2013
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Social Media News - Week of August 19, 2013

The top Social Media stories I came across this week.

Facebook spearheads scheme to serve Internet to unconnected billions

NEW YORK - Facebook wants to get more of the world's more than 7 billion people - all of them, actually - online through a partnership with some of the world's largest mobile technology companies. Facebook Inc. announced a partnership called Internet.org on Wednesday.

Facebook plans to sell TV-style ads for up to $2.5 million per day

NEW YORK - Facebook Inc., seeking to break the long-held dominance of television over advertising budgets, plans to sell TV-style commercials on its site for as much as $2.5 million a day, sources familiar with the matter said.

Google Reportedly in Talks With NFL to Show Games on YouTube

Will Americans tune into YouTube for Sunday football games in the next couple years? A recent report raises the possibility. AllThingsD reports that top execs from Google and YouTube met with the National Football League on Tuesday to discuss the possibility of picking up the Sunday Ticket package, which broadcasts games not being shown in the local market.

20 Questions With Ben Huh, Founder of Cheezburger

Image Credit: Taylor Weidman/The Christian Science Monitor Editor's Note: The 20 Questions Project is Entrepreneur.com's new Q&A interview column that taps into the minds of some of the most fascinating and influential entrepreneurs of our time.The first in a new series. It could be argued that Ben Huh, 35, has changed the lexicon of the internet.

Extend TV commercials on Twitter: Premiering TV ad targeting

How the world experiences TV has fundamentally changed. We no longer watch TV as a silent participant, rather as an active voice, sharing the experience as events unfold with people across the globe. Last year, 32 million people in the U.S.

Twitter Amplify partnerships: Great content, great brands, great engagement | Twitter Blogs

Less than six months in, 2013 has already been a remarkable year for the nexus between television and Twitter. Ninety-five percent of live TV conversation currently happens on Twitter, according t......

Twitter Amplify Will Bring Sponsored Video Clips to Your Feed

Twitter took the stage at Internet Week New York Thursday to introduce a new advertising product for media and consumer brands. Dubbed "Twitter Amplify," the product allows media brands and their advertising partners to promote television clips on Twitter - think a 5 or 10-second replay from a basketball game accompanied by a short commercial from Ford, or a weather forecast from The Weather Channel followed by an ad for a restaurant chain.