Bowden2bowden.co Content Audit as of 2013-8-20

The series marketer2marketer, "a conversation" is a platform for engaging today's top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books.

Facing the blank template of your blog, social media site or Web site each morning waiting for inspiration to strike you is not always the best way to approach content marketing. Granted, your content will be fresh, but it's very likely that your topics and your posts will lack consistency as you write about whatever...

If your business has had an online presence for any length of time, you've no doubt heard about blogs. But what exactly are they? A blog is essentially just a website with a collection of posts, usually several paragraphs long or more, geared towards a certain topic.

The information Superhighway may need to add a few more lanes if it hopes to accommodate the growing traffic that short form videos are bringing to the mix. Indeed, with the popularity of Facebook owned Instagram, and Twitter's Vine application growing exponentially, many industry experts are starting to worry that the prevailing signs that will...

The "share" button...it's the holy grail of compliments for your content. It's like getting a bonus at work or an "atta-boy" for a job well done. The share button seems more elusive than the boss giving you a pat on the back. Yet, it can be just as simple to achieve.

Building a solid content marketing strategy is not unlike building a house. Both require basic construction knowledge, and each needs to be raised upon a solid foundation to guarantee success. If you were building a physical building, you wouldn't just start haphazardly driving nails into any available 2x4 you come across, nor would you start...

The art of creating valuable content can make or break any website. Many organizations and businesses have established websites for the sole purpose of providing information about their products and services. That information has to be supplied in a way that creates value for the reader.

If catching customers requires patience and proper incentives, than advertising would be roughly analogous to using a fishing net while marketing would be suggestive of casting an individual lure into the water in search of your fish. Both are effective methods of putting food on the table and share similar goals, but the two methods are vastly...

Google+ Hangout On Air was released in May 2013 for the purpose of integrating marketing strategies with technology for brand promotion. Companies can now set up hangouts to deliver a message to existing and potentially new clientele in order to market a product or service to a wider audience.

With the World Wide Web having a firm foothold in marketing, content marketing couldn't be any more competitive and yet crucial to success of a business's brand building and customer loyalty efforts. That's one reason why content marketers need to invigorate their content marketing efforts with a different type of content, like SlideShare.

Understanding the difference between strategy and tactics is paramount to making clear marketing decisions that will guide your organization. Without a strategic vision and the attendant tactical decisions that will implement that strategy, an organization is floating along without a clear direction and no real way to meet business goals, which are the first step...

The series marketer2marketer, "a conversation" is a platform for engaging today's top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books.

Brand loyalty almost seems a thing of the past. More like, it is the kind of thing our grandparents believed rather than something in full force today. Alas, building loyalty in a brand is totally possible and essential for longevity. Customers want a business they can come back to again and again for the things they need...

Getting your content in front of your present and future customers can be frustrating. After all, if the content isn't seeing the light of day, it is not doing its job. Business owners need the content to be seen, read and understood for the creation of the content to be worth the effort.

In this world, building a trustworthy and worthwhile brand can be like a minefield. Building the strongest brand possible for your business, or the re-branding of your existing one is no easy task. Every action that is taken has to have the big picture in mind, and be focused on your target audience.

Wise companies realize that they have both internal and external customers. We all know who the external customers are; they're the people who buy our products and/or services. We know how to focus our marketing efforts on this group (or at least, we should.) However, many people are less clear about the concept of internal...

The psychological term is "chunking." It is a phenomenon that explains the human condition of short and long-term memory retention. The human brain is a complex beast and we humans have yet to fully figure it out or harness its full potential. Chunking references our brain's ability to store only so much information into our...

Consider all of the companies and their branding that you see on a daily basis. Nike. McDonald's. Samsung. Microsoft. When you think about these companies, you likely have a mental image of their corporate identities. All of the things you associate with a company, like how it markets a service or its target demographic, are...

The series "marketer2marketer, a conversation" is a platform for engaging today's top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books.

Have you ever written a story that you thought was fantastic, evocative and skillfully written, only to have a reader clearly misunderstand your point? Believe it or not, this is quite common in beginning writers. The reason? Oftentimes, many new writers have a world, plot line or idea growing in their imaginations long before putting...

The series "marketer2marketer, a conversation" was developed with the intent of engaging today's top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in the digital space. A dialogue of current topics, new technology, new tactics, new ideas and new books.

Creating quality content for your website or blog is important for many reasons. Not only do you want to draw in new visitors to your website or blog, but you want to keep them coming back for more, while also telling others just how great your website or blog really is.

At one time businesses became social to sell products. Now social has become a business to sell products. Influencing is an approach available to both individuals and businesses in order to help promote their product either to other businesses (B2B) or to consumers (B2C).

To better target your marketing efforts, it is essential that you have a very good understanding of who your typical customer is. Although this sounds like an obvious no brainer, the sad reality is that many entrepreneurs have only a fuzzy idea of who might actually constitute their core customer base.

The number of social media sites and their 24/7 access makes it easy for businesses to post whatever happens to cross their manager's mind. However, random musings may be fun for teenagers, but they won't earn you a loyal readership. If you want social media marketing to work for your business, you need to have...