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Updated by ehandley on Feb 24, 2022
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6 SEO Top Tips for Boosting Search Through Better Web Content

As we assist clients with content creation for webpages and long-form content like blog articles, we have identified a list of key considerations for search engine optimization (SEO). Listed below are 6 of our top tips for SEO. For more information visit our website:


Don’t Step on Toes

Think of pages and keywords as a map, where each phrase claims a position on certain areas of the site. Our general recommendation is to work in pairs: [keyword phrase + page]. This way, each page has its own distinct position, with each page focused on one thing – a certain phrase.

Secondary and related phrases are ok, too – but generally speaking, a page should be hyper-focused on a certain topic, declaring to the world as to why certain phrases should land users there.


Keywords are King!

Pages should be produced with key messages and users in mind (of course!), but we have to think more in terms of ‘what will help web searches successfully land on this page?’ Our best combination leans in the direction of keyword-rich content that doesn’t appear to be ‘over-optimized.’


Links Links Links

Search engines not only count on-page content and metadata (title, description, etc.) as important to ranking, but equally important are hyperlinks. Links to pages are factored in several ways: The text that’s included in the link, the text that surrounds the link, the number of links that point to the page, and more. Links from within the site to other pages we consider internal, and links from outside the site are external.


Real Estate (Prime is at the Top!)

As we develop keyword-rich content, we have to consider ‘displacement theory,’ i.e., is content bumping down other content or taking its place? On-page titles (H1 tags, headers, subheaders) are golden opportunities for keywords, as content that appears towards the top of the page is weighed more heavily vs. content that Google may consider ‘buried’ at the bottom. This also makes the case for making straightforward, keyword-rich, value statements immediately on the page.


Clean and Consistent

Page URLs, meta titles, on-page titles and content should all be as consistent as possible for users, while also being descriptive. Page URLs like are a great example, containing multiple-keywords-separated-by-dashes for subpages. This helps not only search engines in determining word-for-word what’s important on the page, but they’re also much easier for users to see at a glance the contents of a page.


Longform Content Helps ‘Fill in the Blanks’

Longform content refers to non-standard product or solutions pages, generally in the form of blog posts and other article-style pages, where users understand that the content isn’t meant to be read and acted upon quickly. Longer content pages are great for thought leadership as well, but they really shine in their ability to target specific keyword phrases and sometimes very specific questions.