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Updated by Mary Habres on Jan 11, 2015
Mary Habres Mary Habres
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Defining your company brand and making it irresistible can be a challenge. Here are some articles that can help.

8 Ways to Strengthen Your BrandEncore Perception Marketing

It was Tuesday afternoon and Susie had arrived to do a paint color consultation for Mrs. Upper Crust." What paint color company have you used?" she asked Mrs. Upper Crust. "Oh, I've always used Benjamin Moore but it doesn't have to be Benjamin Moore.

Does Your Customer Service Policy Support Your Brand Vision?

Before there was unlimited long distance, phone service carriers battled for customers by offering the lowest prices in long distance service. During that time, I was an MCI customer who spent a great deal of time on the phone. One day, I saw an MCI commercial that offered a lower per minute long distance pricing than I was paying.

Unify Your Social Media Brand Profiles | Social Media Today

Today, if you want to have a successful brand or business, you need to be present and consistently engaged wherever your audience invests their time and attention. And that means social media. Yet with so many platforms, so many graphical formats, and so much continual change in social media, it's more than a bit confusing for the average Jane or Joe.

Your Personal Branding Website | Social Media Today

The "About Me" page is the place to tell your story: how you became interested in your field, how you have evolved into an industry expert and what level of experience you have. Include a professional photo, and write in the first person, channeling your inner storyteller.




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My favorite tools for choosing a color scheme

Creating a color scheme is essential to good branding and design. Here's a few of my favorite FREE online tools that can help you perfect your color choices...for business or personal! Color Palette Generator - Simply upload an image and it will generate the images complete color palette, as well as palettes: light, medium and dark.