Chantal Burns
Chantal Burns of Star Consultancy applies the work of Chip & Dan Heath's book “Made to Stick” to help you understand how to make ideas stick
My friend and his wife went out for the evening with some relatives, who picked them up at their house. They left their new bmw parked on the street. When they came home they were horrified to discover their car had gone. They called the police to report the theft.
The first of Chip and Dan Heath's 6 SUCCESS strategies to make your ideas stick in the mind of your audience is SIMPLICITY. "If you can't explain it simply, you don't understand it well enough." Einstein Simplicity doesn't mean dumbing down. It doesn't mean sacrificing substance.
The second of the 6 SUCCES strategies to make your ideas stick in the mind of your audience is UNEXPECTEDNESS. Here's a nice example that I experienced last week when I was on a flight. As the standard emergency procedures began, I heard the voice of a little girl talking very loudly.
So far we've explored SIMPLICITY and UNEXPECTEDNESS to make your ideas stick. This week it's about CONCRETENESS. Humans beings experience the world via THOUGHT through our primary senses - seeing, hearing, feeling/touching, smelling and tasting. If you want people to connect with your ideas and messages, you have to find different ways to bring those ideas to life.
So far we've explored the concepts of SIMPLICITY, UNEXPECTEDNESS and CONCRETENESS to make your messages stick. Now the 4th one.. What makes a message or an idea believable? What makes it trustworthy and convincing? How do you engage the eye-rolling skeptics? How do you make your ideas CREDIBLE?
Last week we explored the importance of Credibility to make your ideas convincing and believable. But it's not enough that people think your ideas are credible. To take action or make a change, they have to give a damn. They have to care. It's about engaging HEARTS as well as minds.
Last time we explored the role of emotion if you want people to truly engage, listen and remember your ideas. This time it's the6th and final sticky strategy. I learnt something amazing this week. A friend was telling me about her 12 year old nephew.
The latest from Chantal Burns (@ChantalBurns). #Performance Consultant, Coach, Teacher wrkg w. leaders, teams and individuals. Putting state of mind and #mental wellbeing first. UK
