Successful PPV/ VOD live event - how to?

A while ago we powered an event for one of our clients. Video streaming was provided by one of our leading partners. Everything was running smoothly, the show was good, but the company sold only few tickets. Why? Having an affordable and seamlessly working monetization solution is just one side of the story.

Fast Moving Targets, a Dutch platform focusing on innovation, media, communication and technology, asked 14 acknowledged Dutch experts to share their advice on online video and the digital TV industry.
From the 14 insightful interviewers, Fast Moving Targets distilled 5 extremely helpful tips that you might want to use to accelerate your digital strategy.

We got inspired by Iddo Shai and his recent article on Reelseo that praised live streaming as a way to not only engage potential customers, but to also convert them into paying customers. As experts in the international Live e-commerce who have been successfully protecting live events for Viaplay, Cirque Du Soleil and TEDMED, we cannot agree more.

Setting up live events protection is without doubt a very complicated task. In the case of live events, there are so many areas that have to be checked, planned, double-checked and carefully tested beforehand. Still, we’ve seen that a few have a notion that all they need to do to make a live stream happen is a camera hooked to a computer and access to the Internet.