Listly by Holley Jacobs
How to use Instagram as a great marketing tool for your brand or business.
Even if you don't use Instagram, we're guessing you've encountered an Instagram image somewhere on the web - even if you didn't realize it. Instagram's calling card is the photo filter, a digital layer that, when added to a standard photo, gives it the appearance of professional editing.
It's the pictures, stupid. That's basically what the people at Facebook will tell you when it comes to the most important part of the social network. The Facebook community uploads 250 million photos a day. And 70 percent of all activities on the site revolve around pictures.
Lala Lopez With so many mobile applications and social networks available, it can often become a daunting task to decipher which platforms are best for your brand. Factoring in time, resources, and manpower, we have to carefully pick and choose where our brands can be socially participating to the fullest potential.
Nonprofit organizations are using Instagram to connect with their supporters and share their missions through photos. Take a look at the different ways these three organizations are using Instagram to tell their stories. Robin Hood NYC Robin Hood (@robinhoodnyc) holds steadfast to a single mission: to fight poverty in New York City.
Instagram's role as a tool for keeping tabs on current events was highlighted earlier this month when Instagrammers spread the word about Osama bin Laden's death through photos, snapping photos of American flags, President Obama's speech and the crowds outside the White House.
By Niall Harbison, , 05:19pm We love Instagram here at TNW because it's one of the most filter-fun, photo sharing apps for the iPhone. When Instagram launched it attracted numerous early adopters and now has over 4 million users. But this could just be the beginning for Instagram as brands and businesses are now jumping on board.
Mobile photo sharing is now a part of our future and is one of the fastest growing social media trends of the last few years. Big brands are starting to take notice, using the trend to their advantage. Instagram has accumulated 15 million users who have uploaded more than 400 million photos in less than two years.
Instagram has provided brands with a creative new medium through which they can reach as many as 50 million users (turned amateur photographers) in an artistic and engaging way.Skip directly to the best brands on Instagram > After Facebook's $1 billion acquisition of the startup in April, at this point if you haven't heard of Instagram you probably still use dial-up, have a flip-phone the size of a chinchilla, and aren't reading this site; but for the uninitiated: Instagram is a photo sharing site that allows users to share snapshots of their lives through artistic sepia filters.
In just the past few weeks, there has been an explosion of brands jumping on the Instagram bandwagon. Track Social has been following brands' use of Instagram on Facebook through it's searchable database of active Facebook apps and we have seen a continuous stream of new Instagram initiatives.
It can be tempting as a marketer or business owner to get your brand into the hottest social spaces as soon as possible - and you really should take part of your time and budget to explore what the latest social media has to offer for your company.
Storytelling is one of the most effective ways for a brand to connect with its target audience, and Instagram is one of the most popular ways to tell that story through pictures. But how do you stand out from the pack?
Nic Adler, who runs the legendary West Hollywood venue The Roxy, has started to connect with LA music lovers on Instagram. He checked out the Instagram photos that were taken at The Roxy and decided to create an account for the venue itself.