Daniel Shnaider
This list is full of tips, tricks and tools to improve the deliverability of your emails (Spam, Validating email addresses, Domain reputation, and more).
My team and I will be posting helpful lists and solutions in the email marketing thread.
If your mailing list falls into the spam trap, it will damage your reputation. Learn what spam traps are and how to avoid them.
Getting rid of spam traps is not an easy task.
Let's talk about how to write a letter correctly and what not to do. Here are some basic guidelines.
Delivering letters to the Inbox is the most important issue that worries every sender. An important role is played by the concept of reputation, the high or low level of which depends on many factors.
If your mailings end up in the "Spam" folder, then do not rush to panic.
Email Marketer Checklist. What to check before sending emails.
Keeping track of the reputation of a domain is a must for any good marketer. Let's take a look at a few reasons why your domain might be in a bad position.
The most important goal for a good email marketer is to get the email to the recipient in the Inbox.
So, what to do if you decide to make mailing lists, and you have a domain, but its reputation is damaged.
Validation is a check of the quality of email addresses: whether they contain typos, whether they are available for mailings, whether they are spam traps, etc. Valid addresses are existing and correctly written addresses that have not been noticed in suspicious activity.
There are a lot of services for validating email addresses. What you need to pay attention to when choosing a service.
Now we can define the order of validation
Sender reputation is complex and dynamic, changing with every IP address and every newsletter sent. It is calculated based on several parameters: sending history, open rate, number of spam complaints, availability of authentication protocols (SPF, DKIM, DMARC), and other criteria.
Step-by-step look at what to do if your IP got into one or several blacklists.
Let's take a look at how to prevent getting into spam using the example of Gmail mail.
When analyzing email results, it is important to look at both the performance metrics of a particular email campaign and the aggregate email marketing metrics over a given period. This is the only way to fully assess the impact of this channel.
Let's figure out what needs to be done to prevent emails from going to spam.
SPF, DKIM, and DMARC are the basic settings that you must make before starting email marketing, no matter which mailing service you choose. Without them, the letter will not be delivered to the client's mailbox or will end up in the "Spam" folder.
Automatically warm up your email and domain.
Mailboxes ready for Email Marketing campaigns with highest deliverability, using state of the art automatic warm up process.
