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content wrangler content audit as of 08-11-2013

Graphology: What Your Handwriting Reveals About You

According to the editors of Wikipedia, graphology is the "pseudoscientific study and analysis of handwriting, especially in relation to human psychology. In the medical field, the word can be used to refer to the study of handwriting as an aid in diagnosis and tracking of diseases of the brain and nervous system."

[Video] The Editorial Side of Content Strategy: An Interview with Margot Bloomstein

Categories: Uncategorized Margot Bloomstein, Brand and Content Strategist at Appropriate, Inc. shares what she does from the editorial side of content strategy, helping brands effectively communicate their value propositions. In this interview, filmed at the Intelligent Content Conference in San Francisco (February 2013), Bloomstein explains that her work centers around helping clients solve "thorny content strategy problems," many of which are "laced with politics and intrigue".

Authors Must Be Multilingual Or Fail

by Mark Lewis, Special to The Content Wrangler Yeah, I know. The title is a pretty strong accusation, but I stand by it. The journey that led me to this conclusion began with my family at a restaurant in the Deep South. The bowl of gator chowder in front of me had been conquered.

[Video] Website Evaluation Explained

Social media communities, rating and review sites, wikis, blogs, eBook creation software, and other free or inexpensive web content production tools have enabled anyone with a desire (and a web browser and a decent connection to Internet) to become a publisher. But, in a world in which everyone is a publisher, how do we know what content is authoritative?

Categories: Blog Robert Rose, Chief Troublemaker at Big Blue Moose, knows a lot about content marketing. He's spent the last few years helping organizations think strategically about how they will leverage their content to accomplish their marketing vision.

What is Content Strategy?

Categories: Blog In this flashback video from the Intelligent Content Conference in February 2011 in Palm Springs, Scott Abel, The Content Wrangler interviews content strategy gurus Rahel Bailie and Rachel Lovinger. The three discuss content strategy, the need for silo busting, and trends impacting content production in organizations of all types.

What the Plus! Guy Kawasaki on Google+, eBooks, and What (Still) Makes the Macintosh Special

A recent American Customer Satisfaction Index report shows Google+ is rapidly increasing in popularity due to its strong customer service experience. The former Chief Evangelist for Apple, Guy Kawsaki, knows a superior product when he sees one. And, he sees one in Google+. Hands down.

[SOLD OUT!] Content Strategy in a Day, January 23 in San Jose, CA

Categories: Blog This event is sold out! Need to get up-to-speed quickly on the discipline of content strategy? Don't fret. We've got you covered. This January 23 at PayPal headquarters in San Jose, The Content Wrangler presents "Content Strategy in a Day" with instructor - and content strategy maven - Rahel Bailie.

Spotlight on Corporate Publishing: 5th Annual Intelligent Content Conference Heads To San Francisco This February

Categories: Blog, Featured In a global, mobile, on-demand world, customers expect us to be able to deliver the right information to them, when and where they need it. When we fail, we disappoint them. But, when we succeed - when we dazzle them by doing it right - we change their expectations forever.

[Interview] Ann Rockley, The Mother of Content Strategy

Categories: Blog In this "Meet the Change Agents" column (featured in the Society for Technical Communication magazine, Intercom) Scott Abel, The Content Wrangler, chats with Ann Rockley, president of The Rockley Group, about how mobile devices, eBooks, and consumer expectations are forcing organizations of all types to rethink how they do business.

The King of Topics: DITA XML Meets 'Billy Jean'

By Cheri Mullins Note from Cheri: With profound apologies to Michael Jackson in memoriam, Michael Jackson fans, songwriters, lyricists, and technical communicators everywhere. "XML" (set to the Michael Jackson classic, "Billy Jean") [1st Verse] DITA has a lovely theme Using Schemes I Don't Mind, But What Do You Mean You Are The One?

Categories: Uncategorized Margot Bloomstein, Brand and Content Strategist at Appropriate, Inc. shares what she does from the editorial side of content strategy, helping brands effectively communicate their value propositions. In this interview, filmed at the Intelligent Content Conference in San Francisco (February 2013), Bloomstein explains that her work centers around helping clients solve "thorny content strategy problems," many of which are "laced with politics and intrigue".

In Search of Professional-Grade Content Marketing

By Scott Abel, The Content Wrangler Most marketers just don't get it. Twitter is not a fax machine. A PDF is not an eBook. Brands aren't inherently interesting. Millions of people rely solely on smartphones to access the web. And nobody-except maybe your boss-checks your Facebook page in hopes of discovering your latest product announcement.

"Word Up!" Gets APE'd by Guy Kawasaki (That's a Good Thing)

Editor's Note: Join us May 17, 2013 at 10:00AM PT for our BrightTALK webinar, Language Matters: How To Write Powerful Sentences & Paragraphs, featuring Marcia Riefer Johnston. Register today! It's free. By Marcia Riefer Johnston Many thanks to The Content Wrangler, Scott Abel, for introducing me to Guy Kawasaki's inspiring work and for encouraging me to tell this story.

Technical Communication Industry Benchmarking Survey Results Summary

This is a summary of The Content Wrangler 2012 Technical Communication Industry Benchmarking Survey, an informal, web-based survey that compared responses from over 500 companies from countries around the globe. The results are not scientific, but do provide us with meaningful data points and help us spot trends.

[Infographic] Interactive eBooks: Behind The Scenes

Categories: Blog Interactive eBooks leverage the latest mobile and graphic technologies to take readers beyond the printed page with captivating interactive experiences to deepen the impact of the written word. Check out the workflow involved in converting a printed book to an interactive eBook (brought to you by Aptara).

[Video] Exploring The Need For Intelligent Content In eBooks

Categories: Blog Robert Glushko, Adjunct Professor at University of California, Berkeley, School of Information opened the 2013 Intelligent Content Conference on Corporate Publishing. His talk centered around a recent project he undertook - the making of an interdisciplinary textbook. "It's a hard project to write [an interdisciplinary text book] because it changes what a book is, a lot," Glushko said.

More Than 90% of Companies Do Not Have A Formal Content Strategy

According to research from Gartner, less than 10% of enterprises have a content strategy. Although they don't use the term "content" (they say "information"), the result is the same: strategic thinking about the information we provide our customers is just starting to gain traction among upper management. In most enterprises, it is non-existent.

Content Strategy Workshops Heads To Vancouver

It's time to take content strategy seriously. In order for the discipline to move forward, we need skills. Serious skills. Skills that will enable us to solve complex content challenges without introducing a boat load of new ones. Skills that most other content professionals lack. Skills that will differentiate us from the competition.

Digital Rights Management For Chairs?

Check out this conceptual art project that explores the use of digital rights management (DRM) in unorthodox ways. In this example, the artist, Thibault Brevet, ponders by what would happen if we attached self-destructing DRM to chairs. DRM is already attached to some eBooks, limiting the number of times they can be checked out of lending libraries.

How To Set Up Google Authorship To Improve Your Google Rankings

by Ian Cleary, RazorSocial Delivering great content is increasingly important, especially if you want it to be found by others in Google search results. The world's most influential search engine rewards authors of great content with improved search result listings.

The Content Wrangler

Categories: Blog Robert Rose, Chief Troublemaker at Big Blue Moose, knows a lot about content marketing. He's spent the last few years helping organizations think strategically about how they will leverage their content to accomplish their marketing vision.

Content Strategists Must Become Engineers of Content-Driven Customer Experiences

It's amazing what you can learn by hanging out in airports. If you pay close attention, you'll find airports are loaded with valuable business lessons waiting to be discovered. For content strategists seeking to prevent themselves being trapped working in a web silo, airports illustrate why it's not enough to focus our content strategy efforts on the web.

Web Content Strategy: Understanding Content Inventories & Audits

Content strategy. It's a hot topic amongst business professionals hoping to get the most bang for their content buck - especially on the web. While many web content professionals have a basic understanding of content strategy, few have the skills and experience needed to efficiently and effectively tackle a web content strategy project.

Adaptive DITA: Developing Our Own Best Practices for Content Strategy 101

by Alan S. Pringle, Director of Operations for Scriptorium Publishing Who says DITA is just for technical content? DITA's modular approach provided a strong collaborative environment for Sarah O'Keefe and me to write our latest book, Content Strategy 101 . But we established our own best practices to ensure DITA supported special requirements for narrative, book-centric content.