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annuitas content audit as of 08-11-2013

Email Deliverability Terms Every Marketer Must Know

Email deliverability is not something you can ignore...it impacts revenue. Understanding the ins and outs of email deliverability best-practices is an essential part of any Demand Generation Strategy and will soon become another skill set that best-in-class marketers must have. Test your knowledge of email deliverability with the eleven terms below and score yourself.

The Building Blocks of Nurturing: Integrated Content Delivery

July 25, 2013 - The Building Blocks of Nurturing: Integrated Content Delivery from Mojo Media Labs and infographic inspired by recent Content Marketing Institute webinar with Carlos Hidalgo. This entry was posted in News & Press and tagged B2B Marketing, content marketing, Content marketing insitute, Integrated content, Strategic Demand Generation.

Whatever Happened to Revenue Performance Management?

The majority of marketers understand the importance of measuring revenue. In a perfect world, marketers would use marketing contribution to justify budget requests, make decisions on programs to continue, and work diligently to improve this metric (and that even means working collaboratively with sales) because it would be tied directly to the size of their paycheck.

Leveraging Digital Media to Bring in Grade A Leads

ANNUITAS is a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. ANNUITAS delivers this via its Demand Process℠ methodology. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability and longer-term optimization.

Simple Social Selling Secrets

Social selling is about integrating social media with traditional sales and marketing techniques while building, sharing and telling an engaging story to connect with Buyers. According to a recent article by Michael Brenner , social selling is about sales people building a strong personal brand and about growing social connections as a subject matter expert in your space, not as a salesperson.

Account-Based Marketing Creates Personalized Engagement

ANNUITAS is a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. ANNUITAS delivers this via its Demand Process℠ methodology. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability and longer-term optimization.

Last week I had the great opportunity to join our partners at to speak to over 200 B2B Marketers in Boston on the importance of content. What I heard from many at the event after my presentation on Using Content in the Middle of the Funnel was, "You just told our story.

ANNUITAS Names Jason Stewart as Vice President Demand Generation

Expanding Content Strategy and Demand Generation Experience Across Team Grand Rapids, Michigan-June 4, 2013- , a Demand Generation Strategy firm, today announced the addition of Jason Stewart , a widely recognized B2B demand generation veteran, as its Vice President of Demand Generation.

August Events

August 22, 2013 - Executive Breakfast Marketing as a Perpetual Revenue Center at the Fairmont Copley Plaza.

Power Opinions - Experts Select Top Three Social Media Tools

ANNUITAS is a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. ANNUITAS delivers this via its Demand Process℠ methodology. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability and longer-term optimization.

What's Working in B2B Content Strategy

I just finished reading the DemandGen Report and was floored by just how much good information is in there - some surprising, some not so surprising and some just downright insightful. B2B marketers really need to check this out, as content strategy and creation continue to dominate the B2B marketing landscape.

The Missing Link in B2B Demand Generation

Most marketing measurement efforts lack strategic vision. Marketing analysts (especially those from a direct marketing or internet marketing background) are really good at tracking campaign results and even predicting future response. But their responsibilities are often to maximize individual program performance rather than measure the influence of marketing across their firm's strategic goals.

Adobe To Buy Neolane For $600M To Fill Out Marketing Cloud

ANNUITAS is a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. ANNUITAS delivers this via its Demand Process℠ methodology. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability and longer-term optimization.

The Danger in Managing to the Funnel

B2B marketers have a love affair with the funnel. We have books about the funnel, blogs named about the funnel, personalities like my good friend the @Funnelholic ... the list goes on. You would be hard pressed to sit through any marketing conference and not hear about the funnel.

Salesforce and ExactTarget...It's Not About You

ANNUITAS is a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. ANNUITAS delivers this via its Demand Process℠ methodology. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability and longer-term optimization.

Q&A with Matt Heinz - Content Generation, Social Selling and Beyond

I had the opportunity to speak with Matt Heinz, CEO of Heinz Marketing, about all things marketing, overcoming marketing challenges and how he writes such great content! If you haven't heard of Matt or Heinz Marketing...you will. Start with his or follow him on twitter @HeinzMarketing.

The ANNUITAS Opportunity

I have spent the last six years at an amazing company called Demandbase , and another eight years before that at a variety of B2B companies (both private and public) working on the bleeding edge of marketing technology and wearing a lot of different marketing hats.

June Events

Understanding the ins and outs of email deliverability best-practices is an essential part of any Demand Generation Strategy and will soon become another skill set that best-in-class marketers must have. Read more "

Content Killers and the Kapost Solution - Q&A with Keith Burrows

I saw a recent post from Feldman Creative, " Content Marketing Killers ," that talks about why content marketing may fail. To be clear, Feldman says he built this piece this from a piece he saw from content marketing guru, Joe Pulizzi . Regardless of who started the list, both pieces ring true for marketers.

Are You Tracking Metrics That Mean Nothing?

ANNUITAS is a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. ANNUITAS delivers this via its Demand Process℠ methodology. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability and longer-term optimization.

Demand Generation Dos and Don'ts

ANNUITAS is a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. ANNUITAS delivers this via its Demand Process℠ methodology. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability and longer-term optimization.

Why B2B Marketers Are Pissing Off Their Buyers

We have a problem - the B2B Buyer landscape is continuing to change and becoming more complex. The more it changes, the less satisfied buyers are with their buying experience. How much has it changed?

A Re-Cap of SiriusDecisions Summit Day One in Less than 335 Words

Yesterday kicked off day one of the SiriusDecisions Summit here in San Diego. With 1,500 in attendance the conference has become quite the event for B2B marketing and sales professionals. If you were not one of the people in attendance, here is a quick recap of what you missed.

Secrets to Running Stellar B2B Events

B2B marketing and sales professionals are invited to events left and right. Spring and fall are notoriously big trade show seasons, but events really run all year long. What makes one event more popular than another? How do attendees choose the events they attend?

A Re-Cap of SiriusDecisions Summit Day Two in Less than 325 Words

Yesterday was day two of the SiriusDecisions Summit which started off on a high note with Joe Levin - Head of Sales Enablement from CDW who showed off the advancements they have made in Sales Enablement. The biggest take away was that they reduced content by 93% - a big but necessary step.