Top 5 Posts on Facebook Video Ads

Facebook is reportedly planning to launch video advertisements as soon as this fall, and advertisers will likely have to fork out around $2 million per day to reach the full audience aged 18 to 54 on the social networking site, people with knowledge of the matter told the Wall Street Journal.

Facebook's video ads don't exist yet, but Morgan Stanley is already a buyer: Its analysts think the ads will be an instant hit, and could end up generating $1 billion for the company next year, commanding one percent of the U.S. TV ad budget.

On Tuesday, Bloomberg reported that Facebook Inc ( NASDAQ:FB) plans to come up with a 15 second video ad spot for advertisers later this year. These video spots will be sold on a daily basis, which is similar to the home page takeover, but these videos are unique in a way that it can be targeted to specific user groups, says a report from SIG by analysts Brian Nowak and Michael Costantini.

It was only a matter of time before Facebook started bringing auto-play ads into users' news feeds. Unnamed sources tell Bloomberg that Facebook will start letting marketers "buy their way directly" into Facebook users' feeds "with a 15-second pitch" that will cost them between $1 million to $2.

Facebook will begin running video ads on its homepage later this summer and is currently pitching the opportunity to potential advertisers. The good news for the social network is that agencies seem to like the idea. The bad news is that its users may not.