We are thrilled to be partnering with Netbase this summer on a series of research reports that dive into how social media behavior influences fashion purchase decisions. Netbase commissioned us to survey female social media users about their fashion purchases, shopping behaviors, social media usage and even how they are influenced by friends and celebrities alike.
As much as I hate to admit it, the summer is quickly evaporating. July 4th seems distant already, the days are not quite as long, and summer camps will soon be winding down. As if that weren't depressing enough, add in the dreaded words 'back to school' and we have a major summer buzzkill.
By: Sean Ross When Clear Channel's WRFF (Radio 104.5) Philadelphia launched six years ago, during much less encouraging times for the Alternative format, it did so with an ingenious construct.
Time flies, and we feel the full brunt whenever our children mark another milestone or celebrate a special event. Such occasions usually bring out the photographer in all of us, and June offers a jackpot of chances for the parental paparazzi crowd.
Rock format P1s are more likely to listen to Online Radio weekly (43 percent), as compared to 33 percent of Americans age 12+. In addition, Rock format P1s have higher awareness of Online Radio brands across the board at 90 percent for Pandora (versus 69 percent of Americans age 12+), 77 percent for iHeartRadio (compared to 45 percent of Americans age 12+), and 40 percent for Spotify (versus 22 percent of Americans age 12+).
More than one-quarter of News/Talk/Sports format P1s (26 percent) have a profile page on the social network LinkedIn, far higher than the average of 17 percent among Americans age 12+. Facebook is the social media leader at 49 percent of News/Talk/Sports format P1s, but is lower among this group than the average of 58 percent among Americans 12+.
Ninety-four percent of Classic Rock/Classic Hits format P1s age 18+ listen to AM/FM radio in-car. To learn more, Arbitron clients can download the full Classic Rock/Classic Hits format P1s presentation free of charge from Arbitron at my.arbitron.com.
Fifteen percent of Public Radio format P1s have signed up to receive email from the one radio station they listen to most, compared to eight percent of Americans age 12+. In addition, Public Radio format P1s are nearly three times as likely to have listened to a podcast in the last month (34 percent), compared to 12 percent of Americans age 12+.
Among Country format P1s who shopped in the previous 24 hours, 61 percent reported listening to AM/FM radio just prior to arriving at the store; this is higher than average compared to 49 percent of Americans age 12+. To learn more, Arbitron clients can download the full Country format P1s presentation free of charge from Arbitron at my.arbitron.com.
Eighteen percent of Religious format P1s have signed up to receive email from the one radio station they listen to most, compared to 8 percent of Americans age 12+. To learn more, Arbitron clients can download the full Religious format P1s presentation free of charge from Arbitron at my.arbitron.com.
Three in four CHR format P1s own a smartphone, compared to 53 percent of Americans age 12+. Fueled in part by high smartphone ownership, nearly half of CHR format P1s listen to Online Radio weekly (47 percent), compared to one-third of Americans age 12+.
Half of Urban format P1s report waking up in the morning to a cell phone, compared to 30 percent of Americans age 12+. In addition, two-thirds of Urban format P1s own a smartphone, which is far higher than average, compared to 53 percent of Americans age 12+.
About four in ten AC format P1s own a tablet (39 percent), compared to about three in ten (29 percent) Americans age 12+. To learn more, Arbitron clients can download the full AC format P1s presentation free of charge from Arbitron at my.arbitron.com.
For those of us who are moms, multi-tasking is a given on most days. We juggle so many balls in the air that if we didn't multi-task, things just wouldn't get done. While multi-tasking has been a characteristic of moms for generations, 2013 moms now attack it using modern media and a couple of their best tools: smartphones and social networking.
It is that time of year when mom is on our mind-not just because of Mother's Day, but also for the release of our annual Moms and Media report. Moms and Media 2013, taken from the Edison Research and Arbitron Infinite Dial series, will showcase brand new data about how moms are consuming various media simultaneously, and how they are increasingly reliant on their smartphones.
Nearly Half of CHR Format P1s Have Listened to Online Radio [1] in the Last Week According to New Arbitron/Edison Research Infinite Dial Study of AM/FM Radio Format P1s Separate Reports By Individual AM/FM Formats Available to Clients, Planned For Early May Forty-seven percent of CHR format P1s have listened to Online Radio in the last week according to new data from The Infinite Dial 2013: Navigating Digital Platforms from Arbitron Inc.
I was at a social media conference recently where I witnessed a panel discussing various tools and platforms for online marketing. When the topic of LinkedIn came up, I was mildly surprised to hear some of the panelists display a distinct lack of love for LinkedIn, in favor of more "social-friendly" tools such as Twitter and Pinterest.
With so much emphasis in recent years on tweeting as a low-cost marketing strategy, how are stations engaging with their Twitter followers? Mostly, stations are trying to drive followers to the station Website. Beyond that, their objectives are far more diffuse, and not even as directly marketing-focused as one might think.
Weekly Online Radio Audience Reaches an Estimated 86 Million Nationally Says New Arbitron/Edison Research Study Study Also Reveals That More Than Half of Americans Now Own a Smartphone One in three Americans aged 12 and older now listen to all forms of online radio[1] on a weekly basis according to the new national survey from Arbitron Inc.
Edison Research's ethnographic study, " Country Radio's Heartbeat: The Lives Of Your Listeners," took Edison's Megan Lazovick and Steve Lemma into the daily routines of nearly 20 Country radio P1s nationwide. From those visits and interviews, they observed that: * Country music had a personal relationship - a friendship - with its listeners.
Norm Pattiz, founder of Westwood One and the inventor of radio syndication, talks to the L.A. Times about his latest venture, PodcastOne, and Edison's involvement. Read the whole article here. Leave a Reply
Throughout the evolution of radio research, spanning nearly 40 years, the industry has mostly concentrated on the hard facts of research, and the easily-quantifiable - answering questions like, "What portion of the audience likes this song?" or, "What portion of the audience works in an office?"
Here's an observation that began in an unusual way-with a Washington Post article about likely candidates for the 2014 mayoral election. One entrant, who has already established an exploratory committee, is the city councilman for my old neighborhood.
My compadres at Edison and I are very excited to announce that we are now providing podcast measurement ratings and metrics for the Launchpad Digital Media suite of programs. If you are at all involved in podcasting, you know that Edison has been committed to the space since 2006, and has provided credible third party usage statistics for the past six years-and I've gladly shared these stats with podcasters since the first Podcast and New Media Expo in Ontario, California, and at various Podcamps and Blogworld sessions ever since.
Groundbreaking New Metrics Make Measuring Podcast Audiences Easy For Advertisers Launchpad Digital Media announced today the engagement of Edison Research to create standard metrics to measure the rapidly expanding audience from podcasts. Edison will collect and audit data from all Launchpad podcasts and generate monthly figures to show the scope and growth of the on-demand audio platform.
