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Updated by Listly on Nov 12, 2013
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Edison Research Content Audit as of 08-10-2013

How Social Media Influences Fashion Purchases

We are thrilled to be partnering with Netbase this summer on a series of research reports that dive into how social media behavior influences fashion purchase decisions. Netbase commissioned us to survey female social media users about their fashion purchases, shopping behaviors, social media usage and even how they are influenced by friends and celebrities alike.

As much as I hate to admit it, the summer is quickly evaporating. July 4th seems distant already, the days are not quite as long, and summer camps will soon be winding down. As if that weren't depressing enough, add in the dreaded words 'back to school' and we have a major summer buzzkill.

"Radio," "Radio," And The "Rock Comeback" That's Almost Here

By: Sean Ross When Clear Channel's WRFF (Radio 104.5) Philadelphia launched six years ago, during much less encouraging times for the Alternative format, it did so with an ingenious construct.

Smartphone Moms: "Say Cheese"

Time flies, and we feel the full brunt whenever our children mark another milestone or celebrate a special event. Such occasions usually bring out the photographer in all of us, and June offers a jackpot of chances for the parental paparazzi crowd.

New from Arbitron/Edison Research Infinite Dial: More Than Four in Ten Rock Format P1s Listen to Online Radio Weekly

Rock format P1s are more likely to listen to Online Radio weekly (43 percent), as compared to 33 percent of Americans age 12+. In addition, Rock format P1s have higher awareness of Online Radio brands across the board at 90 percent for Pandora (versus 69 percent of Americans age 12+), 77 percent for iHeartRadio (compared to 45 percent of Americans age 12+), and 40 percent for Spotify (versus 22 percent of Americans age 12+).

New from Arbitron/Edison Research Infinite Dial: LinkedIn Shows Strong Usage Among News/Talk/Sports Format P1s

More than one-quarter of News/Talk/Sports format P1s (26 percent) have a profile page on the social network LinkedIn, far higher than the average of 17 percent among Americans age 12+. Facebook is the social media leader at 49 percent of News/Talk/Sports format P1s, but is lower among this group than the average of 58 percent among Americans 12+.

New from Arbitron/Edison Research Infinite Dial: There Is Near Universal Usage of AM/FM Radio In-Car Among Adult Clas...

Ninety-four percent of Classic Rock/Classic Hits format P1s age 18+ listen to AM/FM radio in-car. To learn more, Arbitron clients can download the full Classic Rock/Classic Hits format P1s presentation free of charge from Arbitron at my.arbitron.com.

New from Arbitron/Edison Research Infinite Dial: Public Radio Format P1s Are Nearly Twice as Likely to Have Signed Up...

Fifteen percent of Public Radio format P1s have signed up to receive email from the one radio station they listen to most, compared to eight percent of Americans age 12+. In addition, Public Radio format P1s are nearly three times as likely to have listened to a podcast in the last month (34 percent), compared to 12 percent of Americans age 12+.

New from Arbitron/Edison Research Infinite Dial: Six in Ten Country Format P1s Have Listened to AM/FM Radio Just Befo...

Among Country format P1s who shopped in the previous 24 hours, 61 percent reported listening to AM/FM radio just prior to arriving at the store; this is higher than average compared to 49 percent of Americans age 12+. To learn more, Arbitron clients can download the full Country format P1s presentation free of charge from Arbitron at my.arbitron.com.

New from Arbitron/Edison Research Infinite Dial: Religious Format P1s Are Twice as Likely to Have Signed Up to Receiv...

Eighteen percent of Religious format P1s have signed up to receive email from the one radio station they listen to most, compared to 8 percent of Americans age 12+. To learn more, Arbitron clients can download the full Religious format P1s presentation free of charge from Arbitron at my.arbitron.com.

New from Arbitron/Edison Research Infinite Dial: Contemporary Hit Radio Format P1s Are Significantly More Likely to O...

Three in four CHR format P1s own a smartphone, compared to 53 percent of Americans age 12+. Fueled in part by high smartphone ownership, nearly half of CHR format P1s listen to Online Radio weekly (47 percent), compared to one-third of Americans age 12+.

New from Arbitron/Edison Research Infinite Dial Study: Urban Format P1s Are Far More Likely to Wake Up in the Morning...

Half of Urban format P1s report waking up in the morning to a cell phone, compared to 30 percent of Americans age 12+. In addition, two-thirds of Urban format P1s own a smartphone, which is far higher than average, compared to 53 percent of Americans age 12+.

New from Arbitron/Edison Research Infinite Dial: Adult Contemporary Format P1s Are Much More Likely to Own a Tablet

About four in ten AC format P1s own a tablet (39 percent), compared to about three in ten (29 percent) Americans age 12+. To learn more, Arbitron clients can download the full AC format P1s presentation free of charge from Arbitron at my.arbitron.com.

Moms and Media 2013: Media Multitaskers

For those of us who are moms, multi-tasking is a given on most days. We juggle so many balls in the air that if we didn't multi-task, things just wouldn't get done. While multi-tasking has been a characteristic of moms for generations, 2013 moms now attack it using modern media and a couple of their best tools: smartphones and social networking.

Media Habits of Moms in 2013

It is that time of year when mom is on our mind-not just because of Mother's Day, but also for the release of our annual Moms and Media report. Moms and Media 2013, taken from the Edison Research and Arbitron Infinite Dial series, will showcase brand new data about how moms are consuming various media simultaneously, and how they are increasingly reliant on their smartphones.

The Infinite Dial 2013: Navigating Digital Platforms - A Look at Radio Format P1s

Nearly Half of CHR Format P1s Have Listened to Online Radio [1] in the Last Week According to New Arbitron/Edison Research Infinite Dial Study of AM/FM Radio Format P1s Separate Reports By Individual AM/FM Formats Available to Clients, Planned For Early May Forty-seven percent of CHR format P1s have listened to Online Radio in the last week according to new data from The Infinite Dial 2013: Navigating Digital Platforms from Arbitron Inc.

Learning To Love LinkedIn

I was at a social media conference recently where I witnessed a panel discussing various tools and platforms for online marketing. When the topic of LinkedIn came up, I was mildly surprised to hear some of the panelists display a distinct lack of love for LinkedIn, in favor of more "social-friendly" tools such as Twitter and Pinterest.

Station Tweets: Prolific, But Not So Engaged

With so much emphasis in recent years on tweeting as a low-cost marketing strategy, how are stations engaging with their Twitter followers? Mostly, stations are trying to drive followers to the station Website. Beyond that, their objectives are far more diffuse, and not even as directly marketing-focused as one might think.

The Infinite Dial 2013: Navigating Digital Platforms

Weekly Online Radio Audience Reaches an Estimated 86 Million Nationally Says New Arbitron/Edison Research Study Study Also Reveals That More Than Half of Americans Now Own a Smartphone One in three Americans aged 12 and older now listen to all forms of online radio[1] on a weekly basis according to the new national survey from Arbitron Inc.

The Songs Country Listeners Love, And Can't Hear

Edison Research's ethnographic study, " Country Radio's Heartbeat: The Lives Of Your Listeners," took Edison's Megan Lazovick and Steve Lemma into the daily routines of nearly 20 Country radio P1s nationwide. From those visits and interviews, they observed that: * Country music had a personal relationship - a friendship - with its listeners.

Radio Guru Turns Podcast Curator

Norm Pattiz, founder of Westwood One and the inventor of radio syndication, talks to the L.A. Times about his latest venture, PodcastOne, and Edison's involvement. Read the whole article here. Leave a Reply

Country Radio's Heartbeat: The Lives of Your Listeners

Throughout the evolution of radio research, spanning nearly 40 years, the industry has mostly concentrated on the hard facts of research, and the easily-quantifiable - answering questions like, "What portion of the audience likes this song?" or, "What portion of the audience works in an office?"

"My Two Songs": When Listeners Agree To Disagree

Here's an observation that began in an unusual way-with a Washington Post article about likely candidates for the 2014 mayoral election. One entrant, who has already established an exploratory committee, is the city councilman for my old neighborhood.

Some Big News For Podcasting

My compadres at Edison and I are very excited to announce that we are now providing podcast measurement ratings and metrics for the Launchpad Digital Media suite of programs. If you are at all involved in podcasting, you know that Edison has been committed to the space since 2006, and has provided credible third party usage statistics for the past six years-and I've gladly shared these stats with podcasters since the first Podcast and New Media Expo in Ontario, California, and at various Podcamps and Blogworld sessions ever since.

Launchpad Digital Media and Edison Research Team to Provide Audience Measurement for the Rapidly Growing Podcasting I...

Groundbreaking New Metrics Make Measuring Podcast Audiences Easy For Advertisers Launchpad Digital Media announced today the engagement of Edison Research to create standard metrics to measure the rapidly expanding audience from podcasts. Edison will collect and audit data from all Launchpad podcasts and generate monthly figures to show the scope and growth of the on-demand audio platform.