Social Media & Digital Marketing Blogs

So what exactly is the Apprenticeship Levy? The apprenticeship levy is a form of taxation designed to help companies offer more apprenticeships.The Apprenticeship Levy was initiated by the UK government

With the wrap up of National Apprenticeships Week 2021, KBM will review some of the most common topics discussed during the event. This week, we look at the benefits of apprenticeships for employers.

Across multiple published reports, more than 70% of the workforce believe that skill-based certifications are more likely to stand out in the increasingly competitive job market

Until 30th April 2021, businesses can receive up to £3,000 to hire a new apprentices with up to 100% of their apprenticeship trainings to be fully-funded.

Covid-19 has led to a rise the social media popularity with ads increasing by 30% growing through the pandemic. Find out more how Social Media Marketing training can help your business performance.

Social Media has evolved heavily over the past decade. Understand the evolution of Social Media through our Social Media training programme.

The rise for SEO Marketing Experts has grown the past decade. Understand the history and evolution of SEO through our SEO Marketing training programme.

Content marketing has become of high importance to marketers. Learn how traditional marketing and content marketing differ in promoting a brand, product or service through our Digital Marketing Training programme

The digital age has developed the world of marketing massively. Learn how to begin and progress your career in Digital Marketing through our Digital Marketing Training programme.

The inbound marketing strategy is a technique and approach to marketing used to grow a business by means of creating deeper connections with the audience.

Every business regardless of its nature and size wants to drive high website traffic. Why? Because increasing website traffic is an essential factor in determining the success of a business effort in attracting visitors to their website.

PPC also called Pay-Per-Click, is an advertising model in which a person or business advertises towards another company. Every time this ad is clicked, the advertisers pay a fee to the business that is promoting them.

Ways to Improve Digital Presence is by Creating content that is interesting, engaging and relevant is key and can be done through videos, blogs and social media posts, to name a few. As well as this, content should also reflect the brand’s core values so that there is a positive representation of your brand.

Where advertising is impactful, costs are low and highly effective this makes social media campaigns very significant and a crucial marketing technique.Billions of people on social media platforms look for opportunities for growth and brands increase the number of potential customers on there.

Digital marketers require a number of skills to cater to a particular business. This means they analyse the needs and objectives of their business, depending on if they are providing services or selling products. After this, they customize their digital marketing plans and strategies to meet the goals of the business.

YouTube SEO for optimizing youtube videos, channel and playlists to rank high in YouTube's organic search results for a given search query.

Market research for a brand (or marketing research) also called brand analysis refers to the process of collecting, organising, and analysing information regarding one’s business prospects, potential buyers and competitors estimated success rates.

Facebook Marketing is simply known as marketing brand on Facebook. Facebook Marketing falls under Social Media Marketing which caters brand promotion on social media networks including Instagram, Pinterest, LinkedIn and more.

Unique Brand identity is a way to communicate with your audience. It is also a unique approach than your competitors and it develops a brand experience for your customers, allowing them to engage with you specifically.

What is a Marketing funnel? The marketing funnel is a visualisation of understanding the framework where leads are converted into customers. This resonates not just in marketing but also sales where these conversions take place either through marketing or sales efforts.

What is Digital Copywriting? Copywriting is the art and skill of writing copy that sells your product or service and influencing your audience to take a certain action. Usually, Copywriting is associated with marketing

On-Page SEO also called On-site SEO is an action taken to optimise parts of your website that improve overall search engine ranking (SER).

YouTube Marketing is a practice of promoting your business and products over YouTube’s platform. It’s either through uploading valuable videos over your YouTube channel or using the YouTube ads feature

Video editing is the process of editing segments of motion video production footage, special effects, and audio in the post-production process

Graphic design is a digital art where a professional create visual content to communicate messages to their audience. Graphic designers work with organizations so that they can create a graphical presence of their brand.