PR has evolved a lot in the last few years, and it will keep growing for the next few years to come. If you look at the PR strategies of a white label digital agency in the early 2000s, you will find most of them are obsolete now. Today, you will not find people paying attention to the radio advertisements or obsessing over the leaflets on their porch. Instead, they would prefer to pay more attention to their favorite celebrity, influencer, or brand on Instagram.