Jhonny Arevalo
This last point is about this note and what better to start 2022 by sharing 10 digital marketing books to delve into this interesting world.
Aleyda Solís is a renowned international SEO consultancy with extensive experience in positioning campaigns. SEO, or organic search engine optimization, is one of the strategies that provide a very important competitive advantage.
Fernando Maciá is the director of the online marketing consultancy Human Level, which has developed numerous web pages for companies and institutions. The book is intended to accelerate the maximum use of digital marketing in business.
Ricardo Tayar is CEO of Flat 101, and includes in this text the CRO methodology (conversion ratio optimization). The CRO is a strategy that analyzes the user experience in a specific action (it can be the measurement of a web form, or the click on the tab of a product)
Fernando Tellado is a popularizer, teacher, writer and expert in online communication and WordPress. The book details what WordPress is, its benefits compared to other content editors, as well as how to install it. Then it addresses the backend part (it makes sure that all the logic of a web page works) and the frontend (website design).
Marcelo Ghio is a writer, radio man, lecturer and teacher. He believes that, without a proper communication plan, the task of connecting with the public is left to chance. To achieve a consistent positioning, it is vital to develop a branding strategy.
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