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Starbucks Marketing Strategy

Starbucks Marketing Strategy

Starbucks started in 1971. Two teachers and a writer opened a coffee beans shop in a shopping mall in Seattle, Washington, for $1,300.

They decided to name their store in honor of one of the Starbucks cult American novel “Moby Dick” characters.

Since Starbucks was an assistant on the ship, the creators favored the nautical theme.

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Starbucks Marketing Strategy 2021

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