BLE Beacons Market was valued at USD 3.12 Billion in 2018; it is expected to reach USD 15.49 Billion by the end of the forecast period at a CAGR of 26.8%.
Bluetooth low energy (BLE) is a wireless broadcasting device that is used to transmit signals to mobile devices in its proximity. These signals include promotional messages, advertisements, notifications, video messages, and links to customers in order to make them aware of new products or services available in a particular store or section of the store.