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Updated by Denny McCorkle on Aug 13, 2014
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Best Books on Personal Branding & Self Marketing [that I have read]

BrandingPays: The Five-Step System to Reinvent Your Personal Brand

Early Praise for BrandingPays"Karen is the master of personal branding." - Regis McKenna, author and Silicon Valley marketing guru"The wait is over! This book is one you'll want to own and revisit again and again." - Maureen E. McNulty, Senior Director of Development, Principal and Major Gifts, Harvard Medical School"This book is destined to be a classic."

How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid

"Many people are beginning to truly understand the strategic networking power of LinkedIn, but it's surprising how few have adopted good habits when constructing and maintaining their LinkedIn profiles. Personal branding and sending a concise message to people who visit your profile is critical.

Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future

"This book offers a comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter. In this easy-to-read book, Schawbel offers a variety of branding techniques and tools to maximize job search success. This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent."

Reinventing You: Define Your Brand, Imagine Your Future

"First time author Dorie Clark has hit the ball out of the park with her new book, Reinventing You...this book is a great reminder of how we can be anyone we want to be if we are willing to put in the work." -"Clark proposes a systematic approach to developing your personal brand."

What Color Is Your Parachute? 2013: A Practical Manual for Job-Hunters and Career-Changers

One of the first job-hunting books on the market. It is still arguably the best. And it is indisputably the most popular." -Fast Company "Ideally, everyone should read What Color Is Your Parachute? in the tenth grade and again every year thereafter." -Fortune "What Color Is Your Parachute?

Knock 'em Dead 2014: The Ultimate Job Search Guide

Knock 'em Dead 2014: The Ultimate Job Search Guide - Kindle edition by Martin Yate. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Knock 'em Dead 2014: The Ultimate Job Search Guide.

The Damn Good Resume Guide, Fifth Edition: A Crash Course in Resume Writing

"Most resume books are written for people with perfectly impeccable, straight-as-an-arrow work backgrounds. [This is] for the other 99 percent." -Joyce Lain Kennedy, nationally syndicated career columnist

Repped: 30 Days to a Better Online Reputation

Andy Beal is the world's leading authority on online reputation management. Andy has spoken at dozens of conferences around the world, including the USA, Canada, England, Australia and New Zealand. A trusted source for reputation management advice, Andy has appeared on major TV networks, public radio, and is often quoted in print publications such as USA Today, Inc.

You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success

"When jobs across the spectrum of goods and services production are buffeted by global competition, personal branding becomes an absolute essential for professional career development. In You Are a Brand!, Catherine Kaputa gives us a no-nonsense kit for survival in the global labor market."- Gregory L.

Ditch. Dare. Do!: 3D Personal Branding for Executives

"William Arruda and Deb Dib understand personal branding better than anyone. In this invaluable guide, they lay out the essential points in quick, actionable tips that will allow readers to develop their own personal brands--for greater effectiveness and satisfaction at work."Gretchen Rubin, author of the New York Times #1 bestsellers The Happiness Projectand Happier at Home"Did you know that 9 minutes a day, 5 days a week, adds up to nearly 40 hours -- one workweek -- over the course of a year?

Promote Yourself: The New Rules for Career Success

Though branding expert Schawbel's (Me 2.0: 4 Steps to Building Your Future) latest book comes packaged with abundant praise from personal-improvement experts (Stephen Covey, Jack Canfield, Gretchen Rubin), his own advice, while reasonable, doesn't contribute much to the existing conversation.