Caitlin Smith
If you’ve participated in mobile marketing tours for very long, you’ve seen what it takes logistically to be successful. Booths or exhibits that are all two-dimensional and the same height become invisible once the room fills with a crowd of attendees. Stagnant displays of pictures or ordinary signage fade into the background in a sea of exhibits that only offer static imagery. But inflatables naturally overcome the biggest roadblocks in promotional marketing: mobile or otherwise.
Three-dimensional, colorful and as big as you want: inflatables can be seen clear across exhibit halls or fairgrounds. Towering far above the average display, people can’t help but take notice and gravitate toward this interesting sight.
Which would catch your eye more quickly in a crowd? A 10-foot long banner hung above a display booth or a 15-foot tall, full-color, inflatable product replica? Even better, bring your mascot to life and let him/her greet guests in front of your booth. That’s sure to garner the attention of passersby.
Giant inflatables that “do” something pique way more curiosity than displays you just look at. Think about the last time you attended a local festival. As you walked through the grounds, you might have come across something of interest. You said hello to the booth workers, took a business card and spent maybe a minute looking at the photos in their display. Then off you’d go to the next booth.
That doesn’t happen with inflatables. Get your visitors involved with inflatable soccer goals, surf simulators, shooting galleries, video theaters, inflatable tents, kiosks or other super cool displays and watch lines form full of people who are willing to wait to enter your booth. In the meantime, make the most of this captive audience. Mosey on over, introduce yourself and tell them all about your company.
While the events themselves are fun, setup and teardown can be a bear. Even though giant inflatables are large, they are simple and quick to inflate and deflate, significantly reducing pre- and post-event time. You get in, set up, tear down and get out. That’s the way to handle promotional marketing: mobile made easy.
And because inflatables can be rolled to fit inside small plastic boxes, they don’t take up much space in your vehicle. Marketing across country? Inflatables can also be shipped from location to location.
