Growth Hacks for Startups

If you can start building a list of email contacts who may be interested in your business once you're ready for launch, you'll set yourself up for success post-launch.

Email is the most valuable way to reach your target audience, because you actually OWN your email list. Unlike social media platforms, which can decide your content isn't worth showing in people's feeds, email lets you send whatever message you want to your list whenever you want.

This is a super quick hack that can deliver a massive boost in awareness for your business. Product Hunt and Hacker News can be absolute gold mines for getting traffic to your website right after launching.

Using tools like SimilarWeb, ahrefs, and SEMrush can give you an idea of where your competitors' traffic is coming from. You can go after these same traffic sources to start getting consistent traffic to your site.

If you recently launched your website, Google and other search engines probably don't yet see your site as an authority in your industry. You should definitely focus on publishing content on your website and building high quality backlinks to your site to set your site up for long-term success. However, if you want to speed up that process and start building awareness organically and start getting referral traffic to your site, guest posts are a great way to do so.

Influencer marketing is a fairly new concept, but it really has been going on forever. Think about how fashion brands get celebrities to wear their clothes so that more people will want to buy them. This is the same concept that you can use to promote your brand.

You'll need to be sneaky about openly marketing your brand on Reddit and Quora, but if done correctly you can find major benefit on both of these sites.

Reddit gets millions of visitors every day and the site is broken into subreddits that cover specific topics. If you can find a community that may be interested in your product, you can scan the discussions in those communities to find insights about your customers.

Many of the most successful companies over the past decade or so have risen to success thanks to building strategies for growth directly into their products. If you can incentivize your users to share your business with their networks, you can drastically accelerate your growth.

Many startups are constantly fighting and clawing for short-term wins as they just try to stay alive early in their lifecycle. Although short-term wins are important, they often come at the expense of overlooking longer-term more sustainable growth. SEO is a long-term investment. It can take 3-6 months to see any traction at all.

Startups have a habit of using unclear or overly broad value propositions, and that ends up being a barrier for their growth. To maximize the speed at which your company can grow, you need to make sure that your messaging around what your company does is as clear as possible.

Read More: Growth Marketing Strategies

Creating content can be overwhelming for startup founders. If you've developed a particular skillset that has allowed you to create an amazing new product, adding content creation to your duties can be too much to handle.

By creating a process for creating and repurposing content, you can save hours and hours of time while still crushing it on all of your content channels.