Top Product Marketing Blogs

And, now for something completely different! Instead of discussing strategies, abstract theories or marketing techniques, this time we're going to go over an essential yet overlooked element: your product marketing checklist. A checklist includes a summarized list of each step related to marketing your product.

As I mentioned previously, we're going take to the next few posts discussing product marketing's role in lead generation. The first lead generation vehicle that I covered was the white paper. Next up, I'd like to cover the web site. I just ran a project to update my company's web content with the goal of increasing leads.

In the 1987 cult hit film Mannequin, a chronically unemployed artist landed a job decorating a department storefront window after saving the owner's life. His partner is a mannequin who comes life at night - and together they create storefront window displays that get people stopping in the streets.

This is the final article looking at buyer trends that will influence marketing and sales in the near and foreseeable future. Let's recap the significant buyer trends noted so far in this series: This final article looks at how buyers desire above all else - a rewarding buyer experience and how businesses today and in the future will need to focus on enhancing as well as humanizing the buyer experience.

Go-to-customer, Sales Enablement, Collaboration, Go-To-Customer, outside-in, Sales Enablement, sales system, Selling System, Simplicity, thoughts on leadership Sales Enablement Challenges, Sales Enablement Definition, Uncategorized | |

Smart Software Marketing Marketing consultant for software companies

I have been thinking a lot about new product development and the process of building a story that goes with it. The obvious challenge being that when you have a new product, you often have a lot of explaining to do.

2) We've built on top of Foundations four one-day courses that delve into how to apply those principles to the various activities and artifacts required to develop and market products that resonate. This provides the flexibility to customize your curriculum by selecting the courses that matter most to you.

Resource for understanding best practices in Marketing, Product Management, Branding and Organizational execution for technology companies.

Building Product Management from the Ground Up