Nabeel Ahmed
In the current corona crisis in which we have to stay indoors as much as possible, your online fundability and availability is more important than ever. We are happy to help you with this and give you free tips!
The benefits of Facebook are endless, for example you can advertise target group and you can measure your results properly. An ad does not simply reach random Facebook users. On the contrary, you can tailor your ad very well to your target group and segment it; gender, age, interests or geographical area.
Keep a close eye on your customers, leads and online visitors. It is important that consumers are satisfied with every step of the buying process. Are you not clear enough or do you offer too few options to accommodate a potential customer question? That has a major impact on the number of sales. Therefore, analyze your statistics very accurately. When you have insight into the search and buying behavior of your consumers, you can further optimize your website.
Consumers are mainly influenced by the experiences of other consumers. They value the reviews of other customers more than the information they see on a website. Reviews can be easily collected by Google My Business. Have you collected enough reviews? Then show them on your website, in your search results and Google Ads search ads.
Do you have a limited budget that prevents you from advertising online? Then send a mailing to your customers and leads and let them know that they can contact you. Make it clear why and why not. Communicate clearly about the measures taken and be creative with solutions to reduce showroom and workshop visits, such as with a pick-up and delivery service.
Every online visitor is in a certain phase of the customer journey. One visitor may still be in the orientation phase, while the other is already ready to buy quickly. With advertisements it is difficult to target both visitors. In such a case, re-marketing offers a solution. With re-marketing you can approach your target group in a much targeted way. Use ads to remind visitors of their previous visit and bring them back to the page they left on.
If you have a website, it is important to be easy to find online. Google Ads offers many advantages for responding to search behavior in your region. Make use of it! Make your advertisements service- and target-oriented. Tailor your ads to relevant keywords and refer to relevant pages on your website.
More and more online businesses seem to end up in a so-called red ocean. Choosing the referral marketing can save you easily. You can easily find referral marketing tools for your automated campaigns. Referral Factory is known for their easy access and great customization features. All you need to do is; define your target audience clearly, the tighter the better.
