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Updated by Rachel Wild on Mar 11, 2019
Headline for Best PR Tools
Rachel Wild Rachel Wild
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Best PR Tools

This list was initially created as '50+ Free PR Tools / Media Resources' list, but since its creation some of the tools have morphed into paid services. I have also recently added some fantastic tools that also come with a price tag, as they are just so good they really deserve to be listed..

Please note, most of the items listed remain free to use indefinitely..


Prezly is a CRM for PR. It's the simplest way to to distribute press releases, to manage your media relations databas...

Prezly is a CRM for PR. It's the simplest way to to distribute press releases, to manage your media relations database and to email influencers.

Signal | Media Monitoring & Market Intelligence

Signal is the latest media analysis tool on the market. It uses machine learning to enable people to explore the world’s media, in real time and with unparalleled levels of accuracy. From there, you can extract deep insights and analytics about the companies, clients and topics that matter most to you, then quickly create and send a coverage report from within the Signal app.




Swayy gives you the content that engages your audience

A brilliant tool!

Intweetiv: The Content Optimization Engine for Twitter

Intweetiv is an online marketing service allowing businesses and influencers to plan and optimize their content marketing strategy for Twitter.

Followerwonk: Twitter analytics, follower segmentation, social graph tracking, & more

Free and paid versions: very useful!! Followerwonk helps you explore and grow your social graph. Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet? Find and connect with new influencers in your niche. Use super-actionable visualizations to compare your social graph to others. Easily share your reports with the world.




Twellow is a directory of public Twitter accounts, with hundreds of categories and search features to help you find people who matter to you. Great for finding Twitter accounts that have large followings that mention your search criteria in their bio.

Mynewsdesk - Search, Monitor, Subscribe and Publish Press Releases.

Mynewsdesk is the world's leading all-in-one brand newsroom and multimedia PR platform.

Mynewsdesk matches and distributes company news such as news releases, photos and video with important influencers - on their own terms. The press material - all visible in a social media newsroom - is instantly search engine optimized and automatically published and shared on social media platforms such as Twitter, Flickr, Word Press and Slideshare.

14 day free trial available for this powerful platform, with paid and a free restricted version thereafter.

A good story is only half the battle. The other half is getting it out there. With Mynewsdesk's brand newsroom at the heart of your content strategy, you can tell your story to the right people, in the right place, at the right time.

Media Diplomat - Connecting reporters with news sources internationally

Connecting industry experts and PR professionals with reporters internationally


Tagboard. The social media hub for hashtags.

Mention - media monitoring application

Media monitoring made simple. Work smartly as team. Community management, wherever your are. Analyze your visibility. Alternative to Google Alerts


Media Sync Online

Media Sync Online

A little unprofessional in appearance, but it has a database of more than 500,000 media contacts and 9 million articles and blogs. You can search for contacts or opportunities (including editorial calendars) using a simple search box, and it's free!


MediaOnTwitter is a wiki of media contacts who use Twitter. It’s been around for a while and is a pretty comprehensive list.

Listly - Lists made easy + social + fun!

Lists = Ranking. List Posts = Traffic. We help bloggers & brands curate, crowdsource, and engage readers via live embedded list content inside blog posts.

Alexa - The Web Information Company

Alexa provides information about websites including Top Sites, Internet Traffic Stats and Metrics, Related Links, Online Reviews Contact Information and Search Analytics for SEM and SEO optimization. The Alexa Toolbar is a browser add-on that shows data about sites as you surf the web

Search Journalists and Articles - great UK resource developed by Martin Moore of Media Standards Trust.

Over 100k journalists listed - search by subject or by journalist.

It is independent, non-commercial and non-partisan, and is intended to make the news media more transparent and accountable on behalf of the public.


Founded by a group of PR professionals and journalists and designed as a tool to help media quickly and easily identify and connect with the right PR pro or expert... Enhance visibility of yourself and your brand, company or organization by creating an expert profile that is searchable by media. Share latest studies, reports and news on expert profiles and connect with others in our community.




SumAll is a connected data tool that helps thousands make better decisions.

Fantastic analytics from this powerful platform - don't think it will be free for long! Free PR Tool: Make Coverage Books. Faster.

Create Your Own FREE Coverage Book

Coverage Book. Faster: PR reports to show off your hard earned media

You didn't get into PR to spend hours or days pulling together reports after a successful campaign. You should be busy Influencing. No more manually grabbing screenshots & metrics for every piece of coverage. We've got it covered.

Crystal | Communicate with Empathy

Crystal shows you the best way to communicate with any prospect, customer, or coworker based on their unique personality.


JustReachOut is the easiest way to find and pitch to relevant reporters based on the best fit for topic, recency and relevancy.


Professional PR made easy - Track your PR efforts. Publish (social)media friendly online press releases in minutes. It is easy, and optimized for effective distribution.

Email Hunter - Find email addresses in seconds

Email Hunter is the easiest way to find profesional email addresses. Give a domain name and get the list of all the emails related to it found on the internet.

ContactOut - Find Anyone's Email & Phone#

Find Anyone's Email and Phone- Our AI engine is able to find emails for 75% of the western world. Two times more than any competitor.