Stephan Marais
Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, found in the Advertising section under Traffic Sources in Analytics, are designed to help advertisers analyze the performance of each bid adjustment within a campaign - by device, location and time of day.
If you're reading this post, chances are you're about to take the Google Analytics Individual Qualification (GAIQ) Exam (probably for the first time) and don't really know where to begin.
