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Updated by Stephan Marais on Jul 31, 2013
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Adwords & Paid Search - Round Up, 26 July 2013

Introducing Google Media Ads

Campaign set up The campaign is set up in a way that each product/film/album has an individual ad group with exact match keywords only. This is great to see specific product performance at a glance for optimisation and your ads will be appearing for what is relevant.