Imagine this:
You’re a cheese snack maker. You make a delicious and cheesie snack. You’ve worked hard and the snack is popular in your country, but now you want to enter the Indian market.
Times passes. After some consideration, you venture into India, still using the seasoning formulated in your home turf.
After marketing your cheesie snack in India you find that it isn’t a good fit for this market and it fails horribly. You consider renaming it Cheesie Zepplin.