Stephan Marais
Colleagues not playing ball when you need a little help coming up with content ideas? Don't fret, just turn to the big list of content ideas...
Can you see what I did there? A headline needs to grab the reader's attention and make it impossible for them to resist finding out more. If this post had been titled 'How to write a headline' then it's more likely you would have ignored it, but now here you are, reading my bitchin' tips.
In my last article, I discussed how some marketing tactics and concepts of yesteryear can still be applied in advertising to B2B customers today. Inevitably, however, some marketing media and channels have changed. The world of advertising has shifted from a one-step advertising funnel to a multi-step funnel, caused simply by the inception of the [...]
A lot has been written about brands as publishers. Let's face it, to get it right requires planning, investment and the operational agility to react in real-time to breaking news as it happens. However, the returns can be more than worth it, as a growing list of examples shows.
Part one of my gigantic list of content ideas seemed to go down well, so here's the second half - 25 more! If you missed the first part, you can find it here. 26. Lists Who doesn't love a good list?
Earning a mention by a social
Jenna Dobkin Influencer marketing is making ripples among brand managers and social media marketers. Reaching customers during their key decision-making processes is one of the most coveted positions in marketing, and influencer marketing is shaping up to be one of the most powerful strategies to get there: influencer marketing campaigns drive 16x more engagement than paid or owned media, according to a recent SocialChorus report.
This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. Before, users could technically upload infographics as a document, but the viewing player wasn't optimized properly for the content. We're thrilled about this new feature.
It's been a long time since Content Marketing was just about the words. Images, audio and video have been transforming static content into beautiful works for years, but over the last 12 months that has been taken to another level with interactive content pieces that could change how we use the web forever.
If there was a recipe for social PR news success, it would call for a dash of authentic content, a splash of vibrant color, and a double shot of visual inspiration. Oh, and make sure it's in a mobile-friendly "to go" cup!
Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines. The new guideline examples that were added to this document include: Large-scale article marketing or guest posting [...]
