Nate Riggs
This is a growing list of resources and texts that can help foster social media adoption in among individuals in your company. These tactics can be employed to help anyone from executives down to interns adopt the social business habits that are required for sustainable and effective social media interactions.
To learn more about how the human brain builds, stores and recalls social business habits and to get more information on how to apply these tactics, please visit
Source: http://www.nateriggs.com/use-listly-for-content-marketing/
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker published by the late Stehen R. Covey when it was first published in 1990. It continues to be a business bestseller with more than 10 million copies sold and provides a framework for maximizing self awareness which can also be applied to social media adoption and sustainable interaction.
New York Time best-selling book by Charles Duhigg that explores how the human brain forms habits. This book looks at habit formation as it relates to individuals, products and serices, companies and entire industries.
David Rock is a neuroscientist and director of the NeuroLeadership Institute. Using both metaphor and narrative, this book digs deep into FMRI research that shows how the brain functions and how we can improve mental performance by learning to work in concert with our natural cognitive functions.
"Simply put, this intriguing book offers fascinating research about the brain's functions, limitations and capacities, and it teaches us how we can "direct" our own brain chemistry in order to achieve fulfillment and success. Well worth reading and ingesting these skills." -- Stephen R. Covey
Today, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts your reputation in real-time. Customers expect a level of attentiveness and responsiveness that most companies can't live up to.
Written by Amber Naslund and Jay Baer in 2011, The Now Revolution is the first official business book that explores social business design in mid-sized and large organizations.
Jonah Berger is a Wharton School researcher who has spent 10 years studying what causes ideas to spread. The STEPPS framework in this book can be applied to social business habit building internally in a department or entire organization or externally across a customer base.
"This is a brilliant canter through the rapid and ever changing world of content marketing."-JONATHAN MILDENHALL, VP of Global Advertising Strategy and Creative Excellence at Coca-Cola"Joe Pulizzi may know more about content marketing than any person alive. He proves it in these pages."-JAY BAER, NYT Best-Selling Author of Youtility"Listen to this guy.
Andy Crestodina is a cofounder and the strategic director of Orbit Media Studios, an award-winning web design company, which has completed more than 900 successful website projects. He has written more than 100 articles on content marketing topics. He lives in Chicago.
Whether a large or small business, your marketing strategies will be changed by the Zero Moment of Truth. Download this free ebook from Google to get ahead at this critical new marketing moment.
Include any nature of additional fees/charges you need to add in specific products offering specific features like insurance, installation charges etc and offer your customers those bells and whistles they would love to enjoy.
"Baer soundly, effectively and skillfully proves that gratitude and good will are powerful incentives to lure new customers and keep them coming back."--SUCCESS Magazine"Trust us, this is interesting stuff, written via personal account, case studies, and other expert opinions in a way that's logical and inspiring."-- 800-CEO-READ"Youtility is a true masterpiece.
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Why do some products capture our attention, while others flop?
What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?
This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.
Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Less productivity from employees has cost Australian organisations almost $11 billion. Maintaining employee well-being is not an option anymore, it is a must. Read to know more.
