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Updated by Angela Hausman on Mar 15, 2017
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Top Social Media Analytics Bloggers

I've culled a list of the top people blogging about social media analytics. There's some overlap with related topics such as listening, SEO, SEM, and social intelligence.

Hausman Marketing Letter

at the Intersection of Marketing and Social Media

Occam's Razor by Avinash Kaushik

Avinash Kaushik is the author of Web Analytics 2.0 and Web Analytics: An Hour a Day. He is also the Co-Founder of Market Motive and the Digital Marketing Evangelist for Google. On this blog he presents ideas to empower companies to make evolutionary leaps in their digital strategies.

Moz Blog - SEO and Inbound Marketing Blog - Moz

The Moz inbound marketing and SEO blog provides tips, tricks, and advice for improving websites and doing better search, social, content, and brand marketing.

Web Analytics: Tactics to Improve PPC Conversion Rate & ROI

The Search Engine Watch analytics section curates the latest stories that contain need-to-know information about web analytics, including guides to improve your ROI from online marketing campaigns.




If you love our news, then our blog content will rock your world! Tune into the voices and knowledge of our employees, spanning social media, information technology and beyond to gain valuable insights and ideas for ways to enhance and expand your online marketing strategies.


Aggregated Blogs

This page includes all Altimeter analysts' blogs, aggregated in one place. You can find links to all of our blogs in the sidebar, as well as feeds to each one.

Social | TechCrunch

TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

Big Data

Paul Ressler, Principal - Cirrostratus Group Here are some strategic options and considerations for SaaS providers addressing enterprise search capability needs. Nelson Paez, Founder, CEO - DreamHammer This software platform is the world's first integrated control of disparate robot and unmanned systems. Also discussed: must-haves for disruptive innovation.

Marketing Resources

Metrics & ROI online seminar broadcasts from the best minds in marketing Broadcast on Feb 23, 2012 with Adele Revella Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.




Learn about social media best practices, social strategy and social marketing news from the leader in social media marketing.




Today's brands are focused on creating a social experience. Read the latest social news and tips for Twitter, Facebook, Google+, LinkedIn, YouTube and more.

Digital marketing statistics articles | eMarketer

The desktop still accounts for the majority of email opens, at a 55% share, according to research. But smartphones and tablets are cutting into that lead. The tablet was most popular for email opens in the evening, while the smartphone and desktop peaked during midday.

TweetReach Blog

Thoughts on Twitter reach analysis and metrics from the makers of TweetReach

Social Business - Alles zum Thema - The Strategy Web™

Search engine optimization (SEO) "owns" an important role in marketing tactics. Whether companies had a clear understanding of what it is, or in many cases not. Still, many companies had kind of the same goal. Getting their search engine advertising (SEA) costs down.

The Marketing LandChannel: Analytics | Marketing Land Archive

A collection of articles, news items, features and columns in theChannel: Analytics | Marketing Land library at Marketing Land

Event: Accelerate Your Analytics Knowledge

One thing we are going to be doing a bit more moving forward is helping our readers become aware of some of the great events that can be fou

Occam's Razor by Avinash Kaushik

Avinash Kaushik is the author of Web Analytics 2.0 and Web Analytics: An Hour a Day. He is also the Co-Founder of Market Motive and the Digital Marketing Evangelist for Google. On this blog he presents ideas to empower companies to make evolutionary leaps in their digital strategies.

Social Media

The latest happenings in social media, plus tips on using Twitter, Facebook, YouTube, Foursquare and other social tools on the web.

Analytics Blog

Our world presents a great opportunity for marketers to be more effective and relevant to customers by optimizing for context -- device, location and time. Earlier this year, we launched enhanced campaigns to help advertisers take advantage of these new opportunities and manage their ad campaigns more effectively.

Dan Zarrella, Social Media Science

Traditional marketers and sales people have known for years and years that if you want someone to take a specific action, you have to actually ask them to take that action. But for some reason when we made the shift to social media, it suddenly became "uncool" to use calls-to-action.

Web Analytics Blog - Online, Mobile & Social Media Strategy by Jump Digital

Web Analytics Blog featuring valuable News, Reviews and insights from the world of Analytics and Digital Marketing. Video guides and tutorials. Authored by Jump Digital

KDPaine's PR Measurement Blog

When I heard that Sandra McLeod was leaving Echo, the measurement company she founded just after I founded The Delahaye Group, it gave me pause. I had admired and competed with Sandra for years both at Delahaye and at KDPaine & Partners.

Pole Position Marketing's E-Marketing Performance Blog

My worlds collided this week. By day I'm the snarky, sometimes funny, sometimes annoying, occasionally off-color and always pointed alter ego in the office. By night I'm a sci-fi obsessed geek (in a good way). Imagine my surprise, shock and joy when I received an email from Kathy that Captain James T.

Social Media Analytics: Blog - Business Exchange

Social Media Analytics - updated blogs and articles. Find the latest Social Media Analytics blogs for business professionals. There is currently no industry standard in measuring social media success, ROI, and impact. This topic discuss social media analytics and how these metrics evolve.

Social Media Analytics & Social CRM Blog

ListenLogic CMO, Mark Harrington, recently wrote a feature in CMS Wire entitled 'Five Reasons Marketers Need to Embrace Social Intelligence.' In the piece he states "With an unprecedented wealth of insight available, it's never been more critical for marketing teams to understand to the countless individuals broadcasting about their business, products, solutions, service and brands."