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Updated by Nick Kellet on Nov 13, 2015
Headline for 5 Ways to Optimize Lists for Content Marketing
Nick Kellet Nick Kellet
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5 Ways to Optimize Lists for Content Marketing


Drill Down Into List Qualifications

Drill Down Into List Qualifications – Maybe a list isn’t qualified competitively or in the case of the example below, there’s a different way to look at qualifying the list outside of the intended purpose.

Co-Create an eBook with the List

Co-Create an eBook with the List – Identifying and sorting a list of resources or people must include some kind of qualitative criteria valued by the community. Expand on those criteria and involve the people on the list with offering insights or advice.

Interview the List

Interview the List – In some cases, those included on the list might be open to doing a longer form version of an interview. These interviews can be conducted before the actual list is published as a way to promote it. Interviews can be in text, real time on a Google+

Visualize the List

Visualize the List - Turn the list into an infographic citing industry bios and industry statistics. Additionally, an infographic could work well with the eBook idea mentioned above and include succinct tips from each person.

Repeat the List

Repeat the List - When smart research and effort has been put into creating a list, one of the greatest opportunities is to make it a repeatable event. Annually is probably the safest, although monthly works too