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Liz Strauss Content Audit

Be Free

July 4, 2013 rosemary published this at 9:49 am Today is the 4th of July celebration here in the US, and most of us will be grilling something, spending time with our families, and possibly releasing our inner pyromaniac with small fireworks. What we're really celebrating is the signing of the Declaration of Independence.

Why control freaks are weak

Central to distinguishing an independent person is her or her concept of control. There is a saying or mantra among some circles that you are in the driver's seat of your life, and to a certain extent, I can see how that can be the case. However,...

Benefits of Using a Website Builder

July 26, 2013 rosemary published this at 7:10 am By Zubin Kutar If you want to start a new website, you have two options. You can either go through the long and frustrating process of creating code for every page, or simply use a website builder.

5 Brands Using Instagram to Grow their Business

July 25, 2013 rosemary published this at 7:35 am By Ryan Harris Analytics company Nitrogram recently released a list of the the top 50 brands on Instagram. Rankings included numbers of followers and mentions on the popular photo-sharing site. At the top of the Nitrogram 50? Nike, Starbucks, Forever 21, the NBA, and Adidas.

How Do I Keep My Employees Healthy?

July 24, 2013 Dave published this at 1:54 pm As a business owner, it is your responsibility to keep your employees motivated and productive throughout the day. Part of this is helping them become healthier, physically and mentally. People who are living healthy lives tend to have more motivation to do a great job.

Plagiarism: How to Cope with Every Writer's Worst Nightmare

July 23, 2013 rosemary published this at 8:01 am By Tiffany Matthews Do you remember the first story you wrote? Throughout high school and college, I have often written short stories and poems for friends just for fun.

Why laughter is the best medicine

Have any of you seen the Tom Hanks/John Candy film, Splash? For the trivia buffs in the peanut gallery, it was the first movie I saw on a Real Date while in high school, but for the purposes of this blog post, it also provides a point of reference for...

4 Key Time Management Tips for Even the Busiest Business Owner

By Jennifer Dunn Owning your own business is amazing, but there are times when it's practically a nightmare. Sometimes it gets so hard you just want to give up and go back to a 9 to 5. This usually comes after you've tried and tried to catch up...

How do you label yourself?

When I was in 8th grade, my math teacher had a tradition of writing down little pithy comments about each student for the yearbook. She read them out loud at the end of the year, in front of the whole class. Her quote about me was: "pretty, pert...

How Can Webinars Help My Small Business?

July 17, 2013 Dave published this at 3:10 pm If webinar is a term that you're not exactly up to speed on, a webinar is a live seminar or conference that is held over the Internet. That being said, it is becoming an increasingly preferred marketing tool among small businesses, because it provides many benefits over a traditional seminar.

Tips on Building the Confidence to Grow Your Business

July 16, 2013 rosemary published this at 8:26 am By Phil Buckley My first experience with small business owners was in the late 80s. I was an operations manager for Zack' Famous Frozen Yogurt, a franchise chain experiencing massive growth. My role was to set up new stores and help franchisees manage them successfully.

Beach Notes: Step by Step

By Suzie Cheel & Des Walsh Each day we have a choice to keep moving forward by putting one foot in front of the other until we reach our desired destination. Not always easy! What do you do to keep moving forward? Suzie Cheel & Des Walsh

How to tell if you are lost

July 14, 2013 molly published this at 3:00 am Most people that I know, including Yours Truly, prefer to know Where They Are Going. If hiking, the compass keeps us on course; visiting a new city means checking the maps. There is a comfort and a reassurance in knowing the way.

Online Marketing Mentors to Follow on Quora

July 12, 2013 rosemary published this at 9:42 am By Jessy Troy Marketing has always been a core necessity of the successful business. But as the Internet has become the primary form of shopping for most people, the need to market in a web-specific fashion has increased.

Five Stimulating Ideas to Spark Your Creative Juices

July 11, 2013 rosemary published this at 9:26 am Have you ever found yourself staring at the screen, mindlessly sipping coffee, hoping that the caffeine will jump start a creative idea? Perhaps you've fallen victim to " the creativity crisis." Or perhaps you just need a little slap upside the head.

Can My Business Survive Negative Press?

July 10, 2013 Dave published this at 4:22 pm A negative news story or bad review - in print or online - is almost inevitably a cause for alarm in a business owner's life. Bad PR, whether justified or not, can cut into a company's sales volume and ultimately tip the balance from profit to loss.

Tips to Effectively Optimize Your Website with Multivariate Testing

July 9, 2013 rosemary published this at 7:54 am By Ruben Corbo If you follow the branding convention adopted by most large companies, you'd note a uniform application of key branding elements, such as logo, slogan and trademarks across all their corporate websites.

Beach Notes: Not Your Average Sand Castle

By Suzie Cheel & Des Walsh Some creative process went into the making of this. Suzie Cheel & Des Walsh

Why you're supposed to be alone

Humans are social creatures. We run in packs and even when online, build our tribes from the ether. That said, we must each spend some of our time here alone. Being alone is a state that we must learn to identify, accept - even embrace if we are to...

Stand Out From the Crowd: 5 Personal Branding Tips for Entrepreneurs

July 5, 2013 rosemary published this at 7:00 am By Ava Morrison Entrepreneurs often become the public faces of their companies. Follow these five branding tips to build a reputation for yourself as well as your company.

Am I Missing Any Tax Breaks?

July 3, 2013 Dave published this at 3:59 pm If you run a small business, you know that every dollar really does count. Whether you're just getting off the ground or your business has an established track record, it's still helpful to save money whenever possible.

How to Enhance the Usability of Your E-Commerce Site

July 2, 2013 rosemary published this at 6:40 am By Charles Mburugu Usability is a very important factor for the success of any website. When designing your ecommerce site, your aim should not just be to have an online store which looks good on the eye.

If it ain't broke, break it ~ why disruption works

June 30, 2013 molly published this at 3:00 am WARNING: Clichés imminent. "Don't make waves." "Don't rock the boat." "Maintain the status quo." "Don't mess with success... " Conventional wisdom also dictates that "if it ain't broke, don't fix it." While it can be true that change for the sake of change is not always a good thing, it's also prudent to value the infusion of new ideas and new modalities.

Avoid These Four Email Marketing Mistakes

June 28, 2013 rosemary published this at 7:32 am By Kelly Gregorio With the right email-marketing program in place, you can connect with your customers while saving your business money, time and effort. With the option of real-time messages, email marketing is a great option all around for small business owners.

Book Review: Insightful Knowledge, by Stephen Monaco

June 27, 2013 rosemary published this at 7:11 am "When it comes to creating a social media marketing strategy companies must get their head around a simple concept. The objective is not to excel at social media per se. The objective is to effectively utilize social media to help your business excel."