Brian Kessman
What's lamer than a crappy photo of Nebraska? Having to pay $8,000 in copyright infringement penalties for it. This is a lesson we recently learned the hard way, and if you have (or contribute to) a blog, you might want to read our story so that you never, ever make the same mistake we did.
So today I'm forgoing the usual Fill-Me-In Friday post to talk about something that I've been wanting to blog about for a while but couldn't until the situation was wrapped up. For those of you who are super observant, you may have noticed some changes on my blog over the last few months.
Why would copywriters at Webcopyplus pay $4,000 for a digital photo that retails for about $10? Well, frankly, we screwed up. It's an expensive lesson on copyright laws that we wish to share with other marketers, so you don't make the same mistake.
The Berne Convention Implementation Act of 1988 is a copyright act that came into force in the United States on March 1, 1989, making it a party to the Berne Convention for the Protection of Literary and Artistic Works. The United States refused initially (that is, for 102 years from 1886 to 1988) to join the Berne Convention.
U.S. Copyright Office is an office of public record for copyright registration and deposit of copyright material.
Just as digital technology has empowered copyright infringers, so too has it created new opportunities for those who enforce copyrights. Tools and techniques developed by such companies as Attributor and BayTSP enable copyright holders to see how their works are being republished or shared online, often without their authorization.
One of the rights accorded to the owner of copyright is the right to reproduce or to authorize others to reproduce the work in copies or phonorecords. This right is subject to certain limitations found in sections 107 through 118 of the copyright law ( title 17, U. S. Code).
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I am a copywriter, and along with my fellow copywriters, I write copy intended to communicate the benefits of certain products and services to people who will potentially use them. My logo is not a little 'c' with a circle around it, and my job has nothing to do with legal rights associated with creative works.
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