socialable content audit

Every once in a while, a great book comes along that really changes your perspectives, and Marsha Wright's The Secret Collaborative Economy is definitely one of them. You might think that this is just another one of those books that claims to be able to show you "the only way to success", but Marsha's book is so much more than that.

You may have heard of Empire Avenue and have an impression of what it is. Have you ever thought of it as a source of analysis for your social media accounts? We all have an "online presence" and are all essentially a TV channel which is broadcasting content.

Facebook Ads and Promoted Posts are probably the easiest ways to reach your audience quickly and get fest results from the popular social network. But which option is the best? Both serve different purposes and bring in different results.

As much as I love Twitter, I have to admit that it is a bit like a haven for spam - and has been for years, probably even more than the other main social networks.

This year has been my first IBM Conference - and I have to say, I would love for it to become a custom. I had been invited to attend as a VIP Blogger so on the morning of 18 th June I was packed and ready to go on what was sure to be an action-packed 3 days at the Grimaldi Forum in Monaco.

Speed is an incredibly important aspect of any website, for many reasons. And as technology advances, people are only going to expect faster loading times.

Although I am not an SEO expert, I have been actively playing around with different SEO tools and plugins over the past years so that I can improve Socialable's SEO by myself. Search engine optimization is definitely not an easy job, but there are lots of tools and plugins that can help even the most inexperienced website owners and bloggers.

What I love about social media the most is that it connects people in a wonderful way - you can meet and talk to people that live thousands of miles away from you that share the same interests as yours and develop your hobbies to levels that would've sounded impossible just 10 or so years ago.

It's no secret to any of my regular readers how much I love analytics, and I'm always on the lookout for new tools that can offer me even more insight into who visits Socialable. I've tried out so many different tools that when I came across Canddi Insights I was truly impressed.

Although Facebook ads are great, businesses need to get their posts in fans' news feeds if they want to get better results from Facebook in the long term. A staggering 95% of Facebook users only look at their news feeds when they access the popular social network, so just posting for the sake of posting will not bring in great results for your business.

Instagram has over 130 Million active users who have shared more than 16 Billion photos so far, if you take an average of 3 hashtags per photo it comes to 48 Billion hashtags! Instagram is one of the top social platforms that can help you achieve your brand objectives, whether it's brand awareness or traffic.

As you're reading this the chances are that you own a website and want to persuade visitors to purchase your products or services. There are those who will tell you that by far the most important component of web sites is the words.

It takes a special kind of person to be an entrepreneur - and an even more special kind of person to be a successful entrepreneur. But what makes an entrepreneur successful? How and why do some people manage to get to the top while others don't?

I couldn't be more excited by this latest installment in my " 101 Series" on the best Facebook apps and tools. Facebook has become so huge that it's almost impossible to manage and get the best results without using a few tools and apps.

People love images - on social media, they are some of the most shared forms of content. Not to mention that some of the most successful social networks are exclusively image-based. So if you want your content to get shared, you have to use beautiful images that will attract readers, keep them interested and, most of all, that will make them want to share your content.

Email marketing is still one of the most effective marketing methods out there. A strong list is every businesses' most important asset and what better way to reach that list if not by email? It's easy to do, cheap, you can reach anyone around the world and it's easy to measure.

Journalists, entrepreneurs, marketers and media folks recently attended a great panel hosted by Outbrain's Content Conversations meetup.

It seems that the popular hashtag concept that was made popular by Twitter years ago, is slowly being adopted by most major social networks. Only about a month ago, Google+ adapted the concept and now Facebook has announced that it will also begin to roll out a hashtag feature on the popular social network starting this week and continuing over the coming weeks.

It is easy to think that raising finance for your business will be hard when banks are not lending, people seem to have less money to invest and the economy gets worse. However, nothing could be further from the truth.

Weibo is a Chinese micro-blogging platform that operates like Facebook and Twitter combined. This was the place to be in the online community up until last year. Marketers are now in an uproar about China's new WeChat function. Since it first launched two years ago, it has managed to gain over 300 million users.

A traditional crisis that businesses hit as they grow is when the founder can no longer sell enough to feed the machine that's been created. So naturally you go out and hire a salesman. However selling as a salesman is quite different from selling as the owner so you can't expect others to perform in the way that you do.

Do you really want to grow? Assuming of course that you do want to grow. Most businesses don't. All the government stats we've ever seen suggest that only about 80% of companies are interested in making any real money. The rest want control over their own space.

I am often shocked at how many people are not making their blogs and websites mobile friendly. As more and more people are using their smartphones, tablets and other mobile devices to access the Internet, creating mobile-friendly websites should be the focus of every website owner.

I've wanted to write this post for a while now, but I've been waiting to change the Socialable website and see how these changes will affect my conversion rates. I was very surprised to see the amazing results I got, almost instantly, just by changing the design, making it clearer what Socialable does from the home page and making it easier to navigate.

A few weeks ago I read this very interesting article on Mashable about a Digitas study that highlighted the fact that a staggering 70% of brand engagement on Pinterest is actually generated by users. I find it very strange that there aren't more brands taking advantage of the popular social network to raise their engagement, get more traffic and more leads - especially because it works.