Influence Marketing

Influencer marketing is when businesses sell products and services by promoting them with those who have gained a definite trust (read influence) within his/her audience in a particular industry. It is important to remember that universal influencers do not exist and you need to find those in your niche by research and analysis. This post is meant to be a complete guide for those who struggle to work with influencers but don’t know how to start.

The latest from Influence Marketing (@InfluencerMktg). Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing will be published Spring 2013. This is a curated feed only. Ontario, Canada

The latest from Traackr (@traackr). The most advanced influencer marketing platform. Traackr finds the right people no matter how niche your topic. Tweets by @pierreloic, @dskaletsky & @mainwilk. San Francisco, CA

The latest from Tellagence (@Tellagence). We do something no one else can -- we predict who will share your information...on any network. Portland, OR

The official blog of Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing. Blog about influence marketing.

The latest from Appinions (@Appinions). An opinions-powered platform that makes it easy to identify, analyze, monitor and engage with influencers across social and traditional media. New York City

The latest from Danny Brown (@DannyBrown). Chief Technologist @ArCIntel. Co-author Influence Marketing http://amzn.to/RjnEGx. #1 marketing blog in world, as recognized by HubSpot. Some tweets automated. Burlington, ON, Canada

The latest from Sam Fiorella (@samfiorella). Co-author of Influence Marketing http://goo.gl/Qvp7c | Partner at Sensei Marketing | HuffPo Contributor | Rutgers CMD MBA faculty | #bizforum debate mod. Toronto, Canada

The latest from InNetwork Inc. (@InNetworkInc). InNetwork: The most targeted influencer outreach tool available to marketers today. Tweets by @danielghebert. Halifax & Toronto, Canada

The latest from Nimble (@Nimble). We're the #unCRM. Our Smart Relationship Manager helps you turn your contacts into customers for life. Engagement. Insights. Nimble. #socialselling #socialbiz. California

Internet Noise, Influencers, and the Semantic Web and what it means for the future of business and influence marketing.

Old habits die hard. Since the dawn of relational databases, marketers have equated success with their ability to accumulate and process data to inform their marketing strategy. Over the past two decades, much of marketing has been focused on systemizing insights and quantifying qualitative data to make better and faster decisions.

Influence Marketing: How to Create, Manage and Measure Brand Managers in Social Media Marketing is the book that will change the influence conversation. The methodology for influence marketing has matured over the last year. In their forthcoming book, authors Danny Brown and Sam Fiorella delve deep into the mechanics of true influence and how it ties to concrete business objectives (think qualified leads, sales...).

NinjaOutreach is a digital marketing software to help SEOs and PR agencies perform influencer marketing. You can easily prospect for bloggers, add them to specialized lists, and engage with them on social media and email. After your campaign is done, you can measure the results of your efforts.