PR Agency
For a startup, that is not just return on investment, it is about building and nurturing long-term relationships with their stakeholders.
A templatised approach does not work for a long-term impact when it comes to communications and PR. Startups can use the techniques of design thinking to build powerful programmes that lead to enduring outcomes.
As we step into the era of brands, Public Relations has become an integral part of the marketing strategy. Since the market is now flooded with brands,
Picture balancing a tightrope between tradition and the unknown. One misstep and you fall, yet staying still means stagnation. That’s what it feels like
For startups, communication is a double-edged sword. Wielded correctly, it cuts through the clutter and builds trust. But fumble it, and you risk media
Constant flow of information, multiple formats of media, thousands of startups mushrooming in a short span of time—in this dizzy environment, startups
Before you START: Know your Industry The journey of a startup is just like a Bollywood film—you go through every emotion on your way to becoming a known
In the last decade, we have seen a rapid rise in startups in India. They have been grabbing a lot of attention and have been viewed with curiosity.
As we step into the era of brands, Public Relations has become an integral part of the marketing strategy. Since the market is now flooded with brands,
A brand is more than just a name. It is a holistic, multi-dimensional approach to a business and takes years to be built. Over time, the relevance of
Building a strong brand identity is paramount for any start-up seeking to set themselves apart in today’s crowded marketplace. Whether they aim to disrupt
By Prasanna SR, Senior Director, Corporate & Services, Bengaluru & Step Up, India Having the right team can make or break a business. While the
As we step into the era of brands, Public Relations has become an integral part of the marketing strategy. Since the market is now flooded with brands,
Building a strong brand identity is paramount for any start-up seeking to set themselves apart in today’s crowded marketplace. Whether they aim to disrupt
Recently, Step Up, a division of Genesis BCW, a leading public relations and public affairs consultancy, became the official communications partner for
