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Updated by Loralee Hutton on Aug 21, 2013
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Gmail Tabs and Marketers

A list of the best articles on this topic of how Gmail has impacted email marketers. The good, the bad & the awesome.

Did Gmail Just Kill Email Marketing?

Short answer: No. Longer answer: It's (waaaay) too early to tell. Even longer answer: Keep reading. Seems like a lot of email marketers are worried about Gmails new inbox changes. If someone wants your email, they'll find it. Agree? - DJ Waldow (@djwaldow) July 24, 2013 That's my 140-character take (Tweet this) Matt Grove over [...]

Promotion is not a naughty word

In the past 24 hours, I've received 5 emails telling me how the new Gmail inbox hurts my business. If you've been lucky enough to dodge the deluge, here's the short version: Google just released a new inbox that, among other things, filters emails with the legally required "unsubscribe" language into a new promotions tab.

How Gmail's New Inbox Is Affecting Open Rates

I wanted to understand the impact of Gmail's new tabbed inbox, so I dug deep into our database and pulled every delivery to Gmail for the past year and half. That amounts to 12.5 billion emails and more than 2 billion unique opens.

How to disable Gmail tabs

Wondering how to disable Gmail tabs? Want your favorite email newsletters to not get lost with promotions? Watch this video to learn how.

How To Undo Gmail's Major Change

One morning recently, you and several other thousand people who use Gmail may have woken up to a message with the subject line: "Tame The Data Explosion," or something else unsolicited. That email was not a promotion from a long-forgotten website or a chain letter from a loopy aunt.

There's an Easy Way to Escape Gmail's Terrible New Email Ads

Google is using its latest inbox redesign to stick ads in the holiest of places: Right inside your Gmail inbox. Under the promotions tab - one of three sections in the new tabbed version of Gmail - Google has started sticking ads disguised as emails, as first noticed by Venture Beat's Ricardo Bilton.

Gmail's New Inbox Tabs: Marketers, You Can Relax

Gmail's New Inbox Tabs: Marketers, You Can Relax Gmail recently reorganized inboxes into several tabbed spaces. Like Outlook's Clean Sweep or Gmail's already-existing Priority Inbox, it's one more way to divide incoming emails into categories. One of those tabs is "Promotions," designated for offers and marketing newsletters.

That Super Girl - There have been a lot of questions... | Facebook

There have been a lot of questions lately about the upcoming changes to gmail. I am waiting to see what the result of the changes will be before writing...

Gmail Makes Changes - Take Control of Your Inbox

Big news about Gmail this week. If, like me, you're a big fan of your email list and excited every week to share the best of the best when it comes to content, you're going to want to make sure you get them this info.

These New GMail changes hurt you (and me). Do this to fix it

Last week, GMail quietly rolled out some MASSIVE changes to their email inbox. ...And if you run an email newsletter, you're probably PISSED (or scared) about what these changes mean to you and your business. Here's what people on Facebook had to say: But I've got your back.

Why Are You Complaining About Gmail's New Changes?

There is a lot of kvetching on the Internet about the most recent changes made to Gmail, which have been announced since May but are just now reaching the masses. You've probably noticed them. There are new "Promotions" and "Social" in-boxes to de-clutter your main in-box, and a new tabbed interface for mobile Gmail.

Stop Stressing Over Gmail Tabs and Start Profiting Instead

This is a guest blog post from one of my friends online, Terry Dean. You may have seen Terry's amazingly thorough responses in my Expert Briefs posts including the following: If you're newer to the scene, Terry is an established marketer who I respect and enjoy very much.