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Updated by Holley Jacobs on Apr 24, 2016
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Social Media & Internet Marketing Guides

This is a list I found of some great articles about the different areas of social media and internet marketing. The guides are short so they are optimal for those always on the go.

The 10 Steps in Developing a Strategic Social Media Plan for Your Business

Quantifying an ROI from social media is only possible after you've developed a strategic plan that will make measurement both clear and easy. When it comes to social media "80% of marketers begin with tactics instead of goals" - eMarketer Report.

Blogging for Business: The Ultimate Guide

A business blog is a proven business tool that successful companies use to market, generate leads and increase sales conversions. Find out what you need to know to become a successful business blogger.

A Beginners Guide To SEO - Part 1 - Ahain Group

SEO can be complex, and despite the huge volume of online resources devoted to the topic, as a business owner you may still be left scratching your head as to how you match up when it comes to your own website and online presence. All is not lost, however.

A Beginner's Guide to SEO - Part 2

In Part 1 of a Beginner's Guide to SEO, we explored five fundamental areas to review when kick-starting your campaign. In Part 2 of this two-part series, we will move towards some of the more strategic elements which, when taken together, could serve as the basis of your SEO strategy for a period of months or years.

Facebook Local Search: A Guide for Business

Find out how to best use Facebook local search for your business through optimization of your page and the generation of user interaction. The recent introduction of new Facebook features such as Graph Search and Facebook Home show how fast the user social experience is moving.

Facebook for Business: The Ultimate Guide

Facebook is the largest social network in the world. It has over one billion active users with more than half of them using Facebook on a mobile device. Find out about the best ways to tap into this gigantic marketing opportunity for business.

LinkedIn for Business: The Ultimate Guide

Tap into professional knowledge, insights and opportunities through growing your business network. LinkedIn is the world's largest professional network and a social platform to manage your professional identity and brand. Find out what you need to know about Linkedin for business to get started.

Twitter for Business: The Ultimate Guide

Since Twitter first started in July 2006 it has grown to 500+ million registered members and 140+million active users worldwide sending out 340 million tweets a day ( Twitter stats March 2012). Find out how to best use Twitter for business including getting set up, finding followers, tweeting, managing accounts and marketing.

YouTube for Business: The Ultimate Guide - Ahain Group

You Tube is the 2nd biggest search engine in world behind the mighty Google itself. So there is no doubt that you as a company need a presence there, here's everything you need to know about YouTube for business to get started.

Foursquare for Business: A Guide to Location Based Social Networking

Since its launch in 2009, a long time perception of Foursquare is that it is a fun mobile app to use when checking in to a physical location.

Google Analytics for Business: The Ultimate Guide

Google Analytics is one of the best metric monitoring tools on the market. It's free to use, can be customised to suit your business needs and- if used correctly- can guide all of your digital decisions. Read this ultimate guide and learn how to customise your Google Analytics account and how to use the options to gleam powerful insights.

Pinterest for Business: The Ultimate Guide

Pinterest is one of the newest social media channels which has really taken off in the last 12 months. It's now the 3rd most popular social network site in the world [according to a study by Experian Hitwise]. Find out how you can use Pinterest to drive business and allow existing and potential customers to engage with your brand.

Instagram for Business: The Ultimate Guide

Find out how to use Instagram for business and effectively market your brand and products on this new mobile based social media. Instagram initially started as a fresh photo-editor app that helped users create colour rich photos with their many filters. However it has now become an image rich social network with over 100 million active users.

Adwords for Business: The Ultimate Guide

Google Adwords is one of the front-runners in online advertising, which also includes Facebook, Bing, LinkedIn and banner ads. But as every advertising platform has a specific audience and setup, understanding Adwords in greater detail, will help your business increase clicks to the website, gain visibility in searches and improve online goals.

Google+ for Business: The Ultimate Guide

The future is exciting for Google+ as it's parent Company Google Inc. concentrate on the Social sharing and recommendation platform; combining their leading online search expertise with the creation and publication of rich content that will re-invent search on a personal level.

Social Business

Guy Kawasaki made a quote that I love - "The nobodies are the new somebodies". Over the past 5 years businesses have had a big focus on generating Likes, Followers, Connections and friends on their various Social Media sites. Companies have become obsessed by numbers.

Mobile SMS Marketing: A Guide to Mass Text Messaging for Business

Many businesses hesitate to use Mobile SMS Marketing. Find out how you can use Mobile SMS Marketing to drive business and encourage customers to engage with your brand.

A Guide to Mobile Marketing and Mobile Commerce (Mcommerce) for Business

The adoption of mobile (smartphones/tablets) has changed the face of online marketing and ecommerce ( Mobile Marketing and Mobile Commerce). Some have coined the phrase 'Digital Darwinism' to describe the speed at which digital evolution is taking place due to this disruptive technology.

Creating Infographics: The Ultimate Guide for Business

Find out how to best use Infographics for business through the creative preparation, layout definition and post creation sharing strategy. [Image: Hubspot} What is an Infographic? An Infographic is a way of taking complex and detailed information and presenting it in a visually pleasing way that is easy to assimilate and, most importantly, share online.

Hootsuite Guide: One Dashboard to Manage Your Social Media and Teams

HootSuite is a social media management platform and dashboard that can be used to manage multiple social media channels, schedule posts, track mentions and traffic. It allows businesses and teams to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+.

The Small Business Social Media: A Guide to BizSugar

BizSugar is a niche resource and social networking platform for the small business community. The social networking platform is owned and operated by Anita Campbell of Small Business Trends LLC. Small Business Trends LLC is a stable of 7 websites including the flagship site Small Business Trends, group business blog Tweak Your Biz and BizSugar.

How Sharing Presentations on Slideshare can Market & Grow Your Business

Find out how SlideShare can market and grow your business through sharing presentations, optimisation and lead generation. SlideShare is the understated business tool that is quietly emerging from its perceived use as a PowerPoint presentation platform into a powerfully diverse way to showcase a business, its brand and content to an advanced and educated audience.

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