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ClickZ.com Recent Posts - Content Audit

Nielsen: Global Ad Spend Slowly Rebounding

Caitlin Rossman | July 19, 2013 | Comments Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased by 1.9 percent from Q1 2012.

Google Puts Final Touches on System-Wide Upgrade to Enhanced Campaigns

Matt Kapko | July 19, 2013 | Comments Google is running about a month behind schedule as it shifts ads to a more converged multi-screen platform. More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched over by the end of this month.

Walmart Outpacing All Brands in Google Product Listing Ads

Jessica Lee | July 19, 2013 | Comments AdGooroo has conducted a study revealing that Google reports make it difficult for advertisers to monitor ad position or total Product Listing Ads (PLAs) impressions. The study uncovered the top 20 brands for US- based PLAs from ad impressions during March to May 2013.

Honda Turns to Vine in One-Day #WantNewCar Sale Promo

Lisa Lacy | July 19, 2013 | Comments For a single day earlier this week, Twitter users who want new cars had a hashtag and a sympathetic ear: on July 15, Honda responded to tweets that included #wantnewcar by creating Vine videos.

Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures

Matt Kapko | July 19, 2013 | Comments The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy and counterfeiting.

Myrtle Beach Creates Digital Lead-Gen Machine

Susan Kuchinskas | July 18, 2013 | Comments The Myrtle Beach Area Convention and Visitors Bureau has created a multi-channel lure to attract millions of visitors and billions of dollars to the area. With 60 percent of its budget devoted to Google search and display, VisitMyrtleBeach.com lures new prospects and then sends the traffic on to hotels and attractions for conversion.

5 Ways to Break Your Campaign Out of an SEM Rut

Kevin Lee | July 19, 2013 | Comments Attribution and use of demand creation can save your stagnant pay-per-click (PPC) search campaign - and perhaps your business at large. Cost-per-clicks (CPCs) are rising for some of you (after a hiatus of a couple of years) and the competition is bidding on almost all of your keywords.

Every Brand Needs an S.O.B.

Marc Connor | July 18, 2013 | Comments No, I'm not talking about a difficult boss or an annoying coworker. This S.O.B. has the potential to be your best friend in your next fiscal year. Every brand needs a social opportunity budget. This budget is separate from your annual campaign and initiative planning and creative development.

5 Things to Know About Engaging With gTLDs: Generics Preparing to Launch

Jennifer Wolfe | July 19, 2013 | Comments Evaluating the list of new generic top-level domains (gTLDs) and identifying which ones could be important to your business are critical steps for leveraging potential opportunities. However, marketers should also apply the following key criteria to determine whether specific generics represent valuable Internet real estate investments that are worth the time to acquire and maintain.

You\'re Already Working Within the Cloud

Tessa Wegert | July 18, 2013 | Comments Recently, U.K.-based special interest content publisher Raconteur Media released an interesting news report called " Cloud for Business." Through a series of articles the report endeavored to shed some light on the phenomenon that is cloud computing, and explain how it can be leveraged for business.

Don\'t Shoot Yourself in the Foot

Jack Aaronson | July 19, 2013 | Comments This week I was traveling without my laptop. I only had my iPhone and iPad with me. While I was away I had to look up a number of local restaurants where I was, and perform other mundane tasks that I would usually use my laptop for if I were home.

Primetime All the Time

Michael Della Penna | July 18, 2013 | Comments There is little doubt mobile marketing will become the dominate platform to reach and engage customers in the future. In fact, research from Google, Ipsos, and Sterling brands shows that our time online is spread between four primary media devices - smartphones, tablets, PCs/laptops, and TV.

Why 1 Million People Like You Shared This Column About Publishing

Jeanniey Mullen | July 19, 2013 | Comments The information in this column about publishing is only available for a limited time. Soon you will not be able to share insights from this column with others, so hurry and read, post, and even print out this column.

3 Levels of Process

Chris Copeland | July 18, 2013 | Comments Over the Fourth of July holiday, I took my family to California for a mix of Disney and baseball. Being a diehard Cardinals fan, it was a chance to see the first meeting between St.

From Earned to Owned - Content Marketing Rebooted

Jon Wade | July 18, 2013 | Comments I was extremely pleased that one of the agencies I work with received an award from The Holmes Report this week, voting them Asia Pacific Digital Consultancy of 2013. In the PR space at least, The Holmes Report awards are very well regarded.

Union Metrics Adds Tumblr Analytics for Small Businesses and Bloggers

Mary Lisbeth D'Amico | July 17, 2013 | Comments Union Metrics, the San Francisco-based company that offers analytics for Tumblr and Twitter, this week rolled out free and low-cost analytics for small businesses and individual bloggers on Tumblr.

The State of RTB in India

Prabhvir Sahmey | July 18, 2013 | Comments India's 150 million Internet population is rapidly growing and so is the number of advertisers. These advertisers can be classified as brand advertisers - those doing sporadic online marketing activities to either complement their offline marketing tactics or just getting aligned with changing consumer habits.

Ad Revenue Slides as Yahoo Pins Future on Mobile

Yahoo cleared $331 million in net income on $1.07 billion in revenue, a 46 percent increase and 1 percent decline respectively from the year-ago period. The latest numbers from Yahoo highlight the challenges being confronted by the 19-year-old company as it sold fewer display ads and charged a lower price per ad on average than a year ago.

Google Maps Overhaul Arrives for iOS With Dedicated Tablet Design

Lee Bell | July 18, 2013 | Comments After launching an overhauled Maps 2.0 app for Android last week, Google has announced an updated app for iOS devices, including a dedicated design for the iPad. As with the Android release, the iOS update sports an overhauled interface with new discovery features that allow users to quickly browse and discover new places without having to type.

Industry Veterans Launch Adbrain With $1.5M - Taykey Also Receives Funding

Lisa Lacy | July 17, 2013 | Comments Adbrain, a start-up building a transparent, real-time, multi-screen ad platform, has launched with $1.5 million in seed capital. Notion Capital led the round.

Gigya Data Reveals Disparity Between Social Login and Sharing Activity

Matt Kapko | July 18, 2013 | Comments Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity. According to new data from social media tools provider, Gigya, Facebook commands 52 percent of all social logins and 50 percent of all shared content.

MTV Opts for Instagram, Vine Videos to Announce VMA Nominees

Lisa Lacy | July 17, 2013 | Comments Earlier today, MTV unveiled the nominees for the 2013 Video Music Awards' Video of the Year via - What else? - Instagram and Vine videos. Then, each subsequent hour for a total of eight hours, MTV will post a new Instagram and Vine video highlighting the nominees for additional categories.

ComScore: Over 20 Billion Video Ad Impressions in June

Caitlin Rossman | July 18, 2013 | Comments A new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. The number of video ad views was over 20 billion, up from 15.8 billion last month.

Snapple Brings Bottle Cap Facts to Life

Lisa Lacy | July 17, 2013 | Comments For eleven years, Snapple has included so-called Real Facts, or "thought-provoking nuggets of wisdom," under its bottle caps. Now with the help of some "multi-talented friends," the beverage brand is bringing select facts to life in Snapple Re-EnFactments.

Foursquare Post Check-in Ads Launch With Captain Morgan

Jennifer Slegg | July 18, 2013 | Comments Foursquare has begun rolling out a new style of ad which is displayed once users check-in at specific locations. Captain Morgan is one of the first brands to sign up for the new ad format, which began on July 1 and is reported to be running for six weeks.