The basic keywords of the SEO strategy

In SEO, Keywords are ideas and topics that define the content of your site. In SEO terms, these are the words and phrases that searchers type into search engines, also known as “search queries”. Keywords are an essential part of an SEO strategy. Used as a basis for optimizing the writing and content of a web page, well-chosen, they drive traffic to a website. But how do you know which queries are of interest to Internet users and more particularly to your custome