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ContentMarketingInstitute - Recent Post - Content Audit

18 Reasons to Attend the Content Marketing Event of the Year

By Joe Pulizzi published July 20, 2013 If you are a regular reader of the CMI blog, you know that we rarely promote our products and services within the content itself - we take the art and science of content marketing seriously, and do our best to practice what we preach.

Find the Right Content Tool for Your Next Marketing Effort

By Jodi Harris published July 19, 2013 We all have our favorite content tools that we use to keep up with the demands of online marketing and brand storytelling.

Use SlideShare to Turn Your Marketing Channels into Lead Gen Tools

By Mark Sherbin published July 18, 2013 The future looks bright from the floor to ceiling windows of the One Montgomery Tower. The view is from SlideShare's San Francisco residence, a collaborative space shared with LinkedIn, its parent company.

5 Tips Every Content Curator Needs to Write Better Calls-to-Action

By Pawan Deshpande published July 17, 2013 Calls-to-action (CTAs) are among the most neglected of content marketing components - in both curated and created content. Yet, they are also among the discipline's most essential features in terms of providing brand value.

Where Search, Social Media Content, and Content Marketing Meet

By Michele Linn published July 16, 2013 One of the topics I hear content marketers ask most about is the combination of SEO and social media content. It's not surprising, considering how critical those two aspects are to getting your content found.

Why Your Business May Need a New Content Map to Find Success

By Robert Rose published July 15, 2013 In the consulting and advisory side of our business, we're honored to work relatively frequently with businesses both large and small. These days, because of the rapid growth of content marketing, the businesses we work with are, in many cases, actually reinventing an existing content marketing strategy.

2 Little-Known Devices Behind Effective Business Storytelling

By Jordan Warman published July 14, 2013 As the digital world struggles to define the elements of effective content marketing, it may be useful to examine some of the core concepts of storytelling to provide us with greater insight and understanding.

5 Major Content Marketing Problems (with 5 Helpful Solutions)

By Joe Pulizzi published July 13, 2013 " We have met the enemy, and he is us." -Pogo (by Walt Kelly) Don't get me wrong: Content marketing can be extremely complex. But in my opinion, there should be no doubt that marketers themselves are to blame for most of the problems they encounter.

Content Marketing Best Practices: Can "Less" Provide More Value?

By Jodi Harris published July 12, 2013 There has been talk in our industry about the benefits of doing "less," i.e., whether it is a good content marketing strategy to develop fewer content pieces overall, or to create content for fewer platforms, in order to conserve resources and place greater emphasis on each content effort you are producing.

Manage Your Social Media Content with These Top Tools

By Shanna Mallon published July 11, 2013 Whether you're a marketing manager for a large organization or an entrepreneur looking to build your business, social networks offer great potential for expanding your influence and generating new leads. The challenge? Keeping your social media outposts filled with relevant, useful content takes time - and plenty of it.

8 Ideas for Using Social Media Content in Emails

By David DeVore published July 10, 2013 Have you ever marveled at a brand that engages its Facebook fans, Twitter followers, and YouTube subscribers in friendly conversation while delivering remarkable, relevant social media content? In contrast, have you ever received an email from that very same brand that's so aggressively bland it could only have been built by an intern or a spam bot?

100+ Content Strategy Insights

By Michele Linn published July 9, 2013 Are you trying to figure out the difference between content strategy and content marketing? Maybe you are looking to develop a content marketing plan and are wondering how to get started?

10 Content Marketing Best Practices for Greater Efficiency

By Heidi Cohen published July 8, 2013 Every businessperson, regardless of the type of organization they work for (B2C, B2B, not-for-profit, or solopreneur), wants content that drives traffic and helps build its audience. To this end, it's a great idea to make your readers feel special by creating effective content marketing that provides exclusive access to information.

Compelling Content: 3 Key Points from the Consumer POV [Research]

By Anna Ritchie published July 7, 2013 As content marketers, we rely on research and data to help shape our current and upcoming programs: It's what helps us benchmark, and set a budget. That's why most marketers I know are data nerds (it's OK to admit it; we're all in the same boat, here).

6 Keys to Rebooting Your Content Marketing

By Joe Pulizzi published July 6, 2013 I just finished reading " Ctrl Alt Delete," the new business book from Mitch Joel (Mitch was a keynote speaker at last year's Content Marketing World, and is keynoting the Content Marketing World Financial Summit this September in Cleveland).

Keep Your Content Marketing Strategy Ahead of the Curve: New Trends

By Jodi Harris published July 5, 2013 One of the most exciting characteristics of content marketing strategy is also one of its biggest challenges: It's always evolving, and often at breakneck speed. New platforms and channels launch practically every day.

5 Factors to Help Your Content Plan Tame the Lead Generation Beast

By Chantielle MacFarlane published July 4, 2013 Just how important is content marketing to your lead generation program? According to research from MarketingSherpa's 2012 Lead Generation Benchmark Report, the creation and distribution of unique, engaging content is becoming increasingly critical to the success of any online outreach program.

Want to Keep Your Content Job? Why You Must Embrace Change to Survive

By Carla Johnson published July 3, 2013 Changing buyer behavior has forced changes in how we think and act as content marketers. Those who thrive in uncertainty feel like kids on summer vacation - so many opportunities, ideas, and inspiration - while apprehensive marketers hold onto traditional practices, thinking that if they ignore the disruption, they won't have to address it.

Succeed With Video Content Marketing: 5 Tips and a Case Study

By Mark Walker published July 2, 2013 In my previous two posts, I discussed the basics of developing a video content marketing strategy that will drive awareness, leads, and sales, and offered advice on how to execute on that strategy.

Content Marketing Strategies Based on Customer Context: 3 Examples

By John Lane published July 1, 2013 Recently, I've been thinking that airports serve as an interesting parallel to content marketing. All airports serve one main purpose, they all have similar amenities, and the flow from entry to exit is more or less standard.

7 Ways to Make Brand Journalism Work for Your Business

By Mike Murray published June 30, 2013 Lately, I've been puzzled by the term "brand journalism." In one sense, it seems like an oxymoron. How could a journalist ever be a brand advocate? I always thought journalists were supposed to be objective. But if a company hires a journalist to tell great stories, is that brand journalism?

8 Remarkable (and Stolen) Content Marketing Ideas

By Joe Pulizzi published June 29, 2013 " Your idea isn't new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters more. " -Mark Fletcher, Founder of Bloglines.com.

The Future of Visual Content: 6 Predictions About Infographics

By Arnie Kuenn published June 28, 2013 Not a day goes by where I do not see a new infographic being tweeted, shared on Facebook, or posted on LinkedIn. The topics range from data visualization to education to humor - and everything in between.

A Seamless Content Marketing Process for a Highly Regulated Industry

By Manya Chylinski published June 27, 2013 The number one challenge Patti Ernst has when it comes to creating content is time. "The sales team is trained very well, but we don't always have the luxury of time. The team wants it next Tuesday, and I know it takes three days in compliance and five days in design.

Why Creating Content That Consumers Want Isn't Enough

By Jay Baer published June 26, 2013 Today's consumers are staring at an invitation avalanche, with every company asking for "likes," "follows," clicks, and attention. This is on top of all the legacy advertising that envelops us like a straitjacket.