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BufferApp Recent Posts - Content Audit

Your body's best time for everything: How to eat, sleep and work more efficiently

Our body clocks determine the best time for everything we do: sleeping, eating, exercise and more.

You've Got 25,000 Mornings as An Adult: 8 Ways to Improve Your Morning Routine

You'll wake up for about 25,000 mornings in your adult life, give or take a few. According to a report from the World Health Organization, the average life expectancy in the United States is 79 years old. Most people in wealthy nations are hovering around the 80-year mark.

10 Surprising social media statistics that might make you rethink your social strategy

If you're managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you're approaching social media. 1. The fastest growing demographic on Twitter is the 55-64 year age bracket.

Echofon and Buffer partner to give you the smartest Twitter client for Android and iPhone

Over the last few months, we launched a ton of new integrations for you to use Buffer with other tools, such as Feedly, Followerwonk and lots of others. One of the most important ways to use Buffer was still something that was very hard to do: Directly schedule Tweets and retweets via Buffer inside a [...]

The power of shutting down your senses: how to boost your creativity and have a clear mind

I used to think sensory deprivation was just a crazy torture method that no one in their right mind would opt-in for, until I stumbled upon some information recently about sensory deprivation floatation tanks. These are water tanks big enough for one person, often set up at spas, where you can pay to float in salty water for hours, receiving almost no sensory information at all.

5 unconventional ways to become a better writer (hint, it's about being a better reader)

Can I be blunt on this subject? If you don't have time to read, you don't have the time (or the tools) to write. Simple as that. - Stephen King Even if you're not a 'writer' per se, writing can be highly beneficial.

The Mistake Smart People Make: Being In Motion vs. Taking Action

There is a common mistake that often happens to smart people - in many cases, without you ever realizing it. The mistake has to do with the difference between being in motion and taking action. They sound similar, but they're not the same. Here's the deal...

The science of time perception: stop it slipping away by doing new things

Can you remember a period in your life when, if you look back on it now, time seemed to stretch on forever? When a week seemed like four, or an hour seemed like it went on for days? What were you doing during that period?

Games and your brain: how to use gamification to stop procrastinating

It is Thursday afternoon. Hump day. You are being humped. The one thing you wished to accomplish today remains unaccomplished, sitting there as a painful reminder of your failure, goading you to check Tumblr just one more time. You lack motivation, clearly. This is not a problem you would have with, say, video games.

5 key elements for your content to go viral

This is the holy grail for every marketer, entrepreneur and any other professional on the internet: To go viral. At least, when I first started out writing articles and producing content, I could think of nothing else other than trying to figure how to get this post spread like mad on Facebook, Twitter and all the other important places.

A scientific guide to writing great headlines on Twitter, Facebook and your Blog

Ever since we started Buffer a little over 2 years ago, people have been asking us about one question very specifically: How can I write great headlines for social networks and my blog? The topic is a very tricky one, as the accuracy for what works best is hard to nail down.

The origin of the 8 hour work day and why we should rethink it

One of the most unchanged elements of our life today is our optimal work time or how long we should work - generally, every person I've spoken to quotes me something close to 8 hours a day. And data seems to confirm that: The average American works 8.8 hours every day.

How to share your Tweets at optimal times: Followerwonk and Buffer team up

Ever since I've started blogging about topics on social media and especially Twitter, one of the questions that I have by far heard the most often is the following: "When is the best time to Tweet for me to reach more followers?"

Why practice actually makes perfect: How to rewire your brain for better performance

The following article is a guestpost by Jason Shen. He is a startup founder, blogger and fitness enthusiast. More on Jason and his new book, "Winning Isn't Normal" , at the end. Growing up, we all heard the expression "practice makes perfect" from our high school coach/music teacher.

Why getting new things makes us feel so good: Novelty and the brain

We all like novelty in one way or another. In fact, our brains are made to be attracted to novelty. And it turns out that it could actually improve our memory and learning capacity. Having just moved to a new country, I'm currently surrounded by novel sights, sounds and experiences.

For the first time, you can now schedule retweets - - The Buffer Blog

One of the most asked features of Buffer is a way to schedule retweets. With today's brand new update you can now schedule retweets from the web and any mobile device:

Nice guys really do finish last: what science says about the traits of great leaders

You don't have to be 'the boss' to take on a leadership role. I learned that quite quickly while working with my startup-in many instances, if you have the most experience within a certain skill, you'll have to become the 'leader' during some key moments and guide the rest of the team.

Why variety is no longer the spice of life: How to be happier by avoiding decision fatigue

Let's say it's your birthday. First, Happy Birthday! We got you a cake. We'll come back to the cake in a moment. Second, we have a question for you on your special day. Your friends want to give you the celebration you deserve, but they're stumped.

Social Media in 2013: User Demographics For Twitter, Facebook, Pinterest And Instagram

Out of all internet users 67% are using social networks. And which kind of demographic uses which social network has been forever interesting for marketers. Some of the latest insights from Pew Research centers reveals the latest stats. Twitter is still used more than Pinterest, Instagram and Tumblr.

What happens to our brains when we have stage fright: The science of public speaking

This is a guestpost by Mikael Cho, the co-founder of ooomf. More about Mikael at the bottom of the article. Palms sweaty. Heart racing. You know the feeling. Whether it's five people or fifty, public speaking is a gut-wrenching experience for most of us.

Why Facebook is blue: The science of colors in marketing

Why is Facebook blue? According to The New Yorker, the reason is simple. It's because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says: "Blue is the richest color for me I can see all of blue."

10 of the most controversial productivity tips that actually work

We've all heard what makes us more productive. To be more productive, get: Better sleep, better food, better work environment, etc. And I think these tips are amazing and a great focus to have. Heck, we even wrote about most of these and the science behind it here on the Buffer blog.

The secrets of body language: why you should never cross your arms again

Body language is older and more innate for us as humans than even language or facial expressions. That's why people born blind can perform the same body language expressions as people who can see. They come pre-programmed with our brains. I've always been incredibly fascinated with body language and how it helps us achieve our goals in life better.

5 essential social media metrics to track and how to improve them

"I like to go with my gut!" is something I've told myself many times in the past. "Yes, all those other people need to track their social media metrics, I don't, I've got a good intuition." That was probably one of my biggest mistakes for a long time.

7 Simple productivity tips you can apply today, backed by science

In case you haven't noticed, we've started to cover a lot of heavily scientific articles recently here on the Buffer blog. And judging by the spread of them, they have been really well received. One thing struck me though. What about simple things we can do?