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SocialMediaHat - REcent Post - Content Audit

Strapped for Time? 4 Quirky Ways You Can Find Time to Leverage Social Media

Submitted by Rohan Ayyar on Tue, 07/16/2013 - 2:30pm Joshua Becker of Becoming Minimalist swears by minimalism when it comes to social media and he does have a point. Businesses lose precious time getting lost and wading through the ocean that social media is for apparent reasons.

The Power of the +Plus

Submitted by Mike Allton on Mon, 07/15/2013 - 1:30pm The following is the text of my presentation for local businesses, The Power of the +Plus. I have been using Google+ since it first launched two years ago, but didn't embrace it as a source for website traffic and business leads until last Fall.

My Server Blocked Google

Submitted by Mike Allton on Thu, 07/11/2013 - 10:30am On Monday, July 1, I wrote an article that received a significant amount of attention, " How Not to Use Google+." Thousands of people were interested in that article, and many of them chose to share it to their own Google+ profile using the Google+ +1 sharing buttons on the post.

What Social Networks Do SMBs Use To Reach Customers?

Submitted by Will Roche on Wed, 07/10/2013 - 8:30am Since we launched Brandify just over a year ago, we've learned a lot about the businesses that have signed up for the service and the different social networks they're using to promote their online brands and engage their customers.

When to Throw a Purpose Pitch

Submitted by Mike Allton on Tue, 07/09/2013 - 10:30am I love baseball. My wife and I are fortunate enough to live in St. Louis, home to one of the best baseball teams and Busch Stadium, otherwise known as "Baseball Heaven."

Are your blog posts riding coat tails?

Submitted by Mike Allton on Mon, 07/08/2013 - 1:30pm Have you ever heard of the Coattail Effect or "Riding Coat Tails"? It's most often referenced in politics, and refers to how when a candidate from a political party is victorious, candidates from the same party running for lower offices often win as well.

4 Tech Resources Marketers Would Love

Submitted by Alex Genadinik on Mon, 07/08/2013 - 9:00am Marketing is becoming more and more technical. If you need to set up a website, you need to learn Wordpress, and in some cases develop some of the more complicated features of a site using a programming language like PHP and a database such as MySQL.

Qualitative Market Research and How It can be Used to Defend Your Brand

Submitted by Willie Pena on Sat, 07/06/2013 - 9:00am Brand defense is an important, and often overlooked, part of growing and maintaining any brand. With the rapid pace at which markets change, competitors rise and fall and customers communicate, implementing effective brand defense strategies is gaining importance.

How We Got 100 Reviews on the Google Apps Marketplace

Submitted by Niraj Ranjan Rout on Fri, 07/05/2013 - 12:30pm Distribution through app marketplaces is the key weapon now in every app developers distribution arsenal. And nothing helps your presence in a marketplace more than a bunch of positive, high quality reviews written by users who love your product.

Anatomy of a Viral Post

Submitted by Mike Allton on Fri, 07/05/2013 - 8:30am Monday, July 1, I achieved the most viral post I've ever had, to date. It started the Friday before. For reasons passing understanding, I wasn't able to sleep or relax so instead of lying down and watching some TV, I went back up to my office around 10pm.

Generating Engagement and Outreach Opportunities from LinkedIn Groups

Submitted by Vincent H. Clarke on Thu, 07/04/2013 - 8:30am Every business wants to be a trusted expert in their industry. Having the advantage of being an industry thought leader in your niche will give you much needed leverage over competition, resulting in more sales and growth of your business.

Social Media Winter is Coming [#GoT #INFOGRAPH]

Submitted by Mike Allton on Wed, 06/26/2013 - 12:00pm I first read and fell in love with A Game of Thrones back in 1998. I waited a year for the second volume in the series to come out, then another year for the third volume... after discovering that author George R.R.

8 Ways to Wow Your Brand Evangelists

Submitted by Stephan Hovnanian on Wed, 06/26/2013 - 9:30am Do you have customers that can't praise you enough? That come to your defense in discussion forums, Twitter streams, and Google+ posts? Do you have "superfans" that share your posts, promote you whenever possible, and actively seek to make your product or service better?

View Mistakes by Other People as Business Opportunities

Submitted by Mike Allton on Sat, 06/22/2013 - 9:00am One of the most common negative experiences people have on social media is to get "flamed" by other people for making a mistake. To Flame means to harshly criticize someone for their error, degrading them in the process.

If Less is More, How do we Explain (to our Boss) How Much Time We Spend on G+???

Submitted by Michael Bennett on Thu, 06/20/2013 - 3:00pm We live in an age of verification, per Eric Schmidt, CEO of Google: Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.

Social Media Marketing in High-Growth vs Average-Growth Firms

Submitted by Chris Ourand on Wed, 06/19/2013 - 9:00am There's no shortage of social media marketing activities for companies to pursue. Beyond the core of LinkedIn, Facebook, Google+ and Twitter, there is a long list of platforms for networking, promoting and sharing content.

How To Get Your Guest Post Published

Submitted by Vishal Gumber on Fri, 06/14/2013 - 12:00pm In recent times, guest posting on blogs has become a popular and effective marketing technique; it helps build links, promote your brand and thus increase sales. However, as this strategy is being used extensively, bloggers are becoming more and more wary of requests from individuals for guest posting.

Own your content!

Submitted by Mike Allton on Thu, 06/13/2013 - 4:00pm I often consider sharing a post or some thoughts on social media, particularly Google+, where I know I will get some instant feedback and discussion. If it's on a personal interest topic like Game of Thrones, I will run with it.

What's the Right Media Streaming Box for you?

Submitted by LL Wrighter on Wed, 06/12/2013 - 1:02pm A media streaming box is a device that connects to the Internet and allows you to show streaming entertainment on your television. It is a concept that is quickly replacing the Blu-Ray player as the preferred on-demand entertainment option in many homes.

What should you be using to Build your Apps?

Submitted by Chris Burnett on Mon, 06/10/2013 - 11:30am With the rise of mobile comes the increased need for mobile apps and with the rise of mobile apps comes the debate on how to build them. Right now the battle is between HTML5 and Native apps.

Is your brand listening on Google Plus? It should be!

Submitted by Stephan Hovnanian on Thu, 06/06/2013 - 8:00am If your company has social media monitoring set up for its brand and certain keywords, you already know how powerful social listening can be. Support technicians can swoop into a Twitter conversation like heroes and help a poor customer complaining about Internet connectivity.

Blogging and Teaching Lessons from Jesus and Einstein

Submitted by Mike Allton on Sat, 06/01/2013 - 8:00am One day, Jesus was teaching and a large group of people had gathered around. It was one of the largest groups to listen to him to date, and even local religious leaders were there to hear what he had to say.

5 Biggest Issues Faced by First Time Entrepreneurs When Starting a Business

Submitted by Alex Genadinik on Fri, 05/31/2013 - 9:30am Over the past year I have been the founder of Problemio, which is the company behind some of the most helpful mobile apps for planning and starting a business on iOS, Android, Kindle and the NOOK.

Gmail Gets More Organized

Submitted by Mike Allton on Wed, 05/29/2013 - 11:30am In an announcement that was originally leaked by TechCrunch a few days, Google has unveiled a new Gmail that brings new levels of organization to our mail. The idea is simple: automatically categorize incoming email into tags that make the most sense for us like Social Media notifications or Promotions.

Seven Great Ways for Content Marketers to Find New Ideas

Submitted by Ross Simmonds on Wed, 05/29/2013 - 10:00am I was grabbing a coffee with a random connection the other day and they asked me how I come up with so many different ideas for blog posts. They talked about how they have always wanted to start a blog but never did because they fear they'll run out of things to write about.