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Business2Community.com - Recent Posts - Content Audit

The Six Customers You Will Meet In The Market

Popular Today in Business: All Popular Articles Marketing and lead generation is a social activity . No matter what kind of work you do in this discipline, you will meet a lot of people, be it customers or your colleagues. That is why it is important that you know how to deal with them, especially potential B2B leads.

Congress To Hire 50 Social Media Activists For 2014 General Elections. Isn't It Late?

Popular Today in Social: All Popular Articles Social media may not influence voters to walk to the voting booth and politicians very well know it. But, they also know that today debates happen on platforms like Twitter. The ruling government which is backed by the country's oldest political party, Congress has been working on beefing up its social media activities.

How To Keep Your Sales Team Motivated to Succeed

If you work in sales long enough, you'll eventually have a bad day where you just want to throw in the towel. Over the last few years, I've seen many good days and a few bad. One thing I've noticed is that depending on the organization; the number of bad days is often directly related to your manager.

Why Facebook Hashtags Aren't The Silver Bullet You Were Hoping For (Yet)

Last month, in a move that even a blind man in a blindfold standing in front of a brick wall could have seen coming a mile off, Facebook finally introduced hashtags and thus eradicated the menace of people using them in updates when they serve no purpose but to provide a funny little accent to one of their many witty updates.

Second-Quarter Corporate Earnings Are Revealing the Truth About the Market

In the first quarter of 2013, we saw an interesting and unexpected development. While the corporate earnings of S&P 500 companies were better than expected, their revenues weren't nearly as impressive. Just 46% of S&P 500 companies reported revenues above estimates. (Source: FactSet, May 31, 2013.)

MyFord Touch Brings Knobs and Dials Back to Dashboards

Popular Today in Tech: All Popular Articles The Ford Motor Company has been riding a wave of innovation spurred on by its MyFord Touch and SYNC systems. But as more auto manufacturers put touchscreens in their dashboards, Ford has decided to make a U-turn back to knobs and buttons.

A Tablet Reaching for the Stars: Sony Xperia Tablet Z Review

It was almost perfect. Quoting from an Apple ad, "less but actually more." The specs are top of the line and boy, this tablet's a looker. Indeed, reviewers were awed by the Sony Xperia Tablet Z's features: The almost-mythical thinness compared to the offerings available on the market these days, the relatively light weight....

Why Analytics Software is Crucial in Management

Popular Today in Business: All Popular Articles Regardless of the industry they work in, a large part of a manager's job is analysing the tools at their disposal. Most managers will have a certain budget to spend on equipment and it's crucial for them constantly ensure that these investments are cost-effective.

FreshBooks Mobile Apps Review - On-the-Go Accounting Services

The business world is moving faster than ever before, and busy professionals are increasingly looking for digital tools that can keep up with their nonstop lifestyles. The FreshBooks mobile apps bring all the tools that business owners expect from their financial management and accounting platforms into the cloud, making it possible for executives, managers and freelancers to track time, create invoices, and check balances from any place at any time.

Brutally Honest Branding: Newcastle Brown Ale (Brand Case Study)

How did Newcastle Brown Ale become the fastest growing brand on Facebook? Brutal honesty. And a heavy-handed pour of dry humor. (Or should that be dry humour for the Brits?) The brewery's partnership with creative agency Droga5 bumped their Facebook page up from 59,384 'Likes' to 661,771 'Likes' ( a 1,114% increase) - though they've added another 100k 'Likes' since those statistics were published.

How To Manage Cold-Calling Objections

When objections are raised, it means that sales leads are being careful. The worst that they can do is to make the wrong decisions. When rejections aroused, prospects are gathering information what will serve as their bases in assessing your company's products and/or services.

Keep Your Content Marketing Strategy Ahead of the Curve: New Trends

One of the most exciting characteristics of content marketing strategy is also one of its biggest challenges: It's always evolving, and often at breakneck speed. New platforms and channels launch practically every day. New data produces new insights, which in turn spur the development of new tools and technologies for more effective content creation and delivery.

Your Marketing A-Team May Be the Reason Why Your Online Business Is Failing

On paper, the marketing team that you hired for your website - made up by your social media analyst, SEO specialist, graphic designer, and writer (have we missed anything else?) - has all the right stuff: fancy college degrees, an extensive skill set, and a comprehensive work background.

Five Tips Friday: Advertising Campaign Essentials

If you are pondering an advertising campaign for your company, you know you are going to have to do some work to prove that the investment will be worthwhile.

29 Signs You Need a Break From Marketing

Popular Today in Business: All Popular Articles Over time, your role in marketing begins to permeate every part of your life. You adopt behavior, language or perspective that is completely natural to you, but doesn't make sense to anyone around you. Just maybe, that means it is time to take a break.

4 Ways to Slay Your Inner Resistance and Launch Your Project

Popular Today in Business: All Popular Articles My good friend, Robbie Reese, asked me the other day over a beer: "How do you muster up enough confidence to share your thoughts with the world?" Great question. Basically what he was asking was how do you overcome the inner voice (aka the Resistance) that says..."Who cares what you have to say?"

Your Company has Graduated to Marketing Automation- Now What?

When a brand seeks to harness the power of marketing automation, it's easy to be distracted by expecting dramatic results right away. You're ready to see an exponential increase in click-throughs on your emails, registrations for your webinars, and number of leads generated from every marketing campaign.

Leaving the Right Kind of Message in Voice Mail

Popular Today in Business: All Popular Articles With answering machines being placed in most homes and businesses today, telemarketers should learn to leave the right kind of message in order to get the right kind of response.

Handling Isolation in Your Worklife

I was speaking with a fellow consultant a while back, and the subject wandered over to one of the difficulties of being a solopreneur/ small business owner. Ever feel alone out there, hacking your way through the weeds? Yeah - join the club.

Insight, Co-Creation, De-commoditization

Let's face it! When we wash away all the hyperbole, so many of our products, services and solutions have become commoditized. When I first started selling, I sold mainframe computers, today, they're virtually commoditized. Take complex enterprise software systems, whether ERP, CRM, whatever; for all intents they're commoditized.

Personal Branding Tips

Popular Today in Business: All Popular Articles Branding in the corporate world is an intricately planned activity or at least should be. But there is still a separation when it comes to the brand and those who manage the brand. Not so when it comes to personal branding.

Online Marketers: Don't Put All Your Eggs in the SEO Casket

Popular Today in Social: All Popular Articles Now is the time to woo people, not Google. Killer pandas. Blood-thirsty penguins. Google is unleashing its wrath on SEO. Affiliate marketers and small businesses are getting crushed after algorithm updates by revenue generating sites disappearing overnight.

Reasons Why Outsourced Telemarketing is a Clever Idea: Reason # 1: Major Cutback on Resources

It used to be a world where one does everything necessary to survive and does not depend on someone else. But now, one notion is becoming more apparent: that almost every undertaking in our lives can be done for us instead of doing it ourselves.

Why the EU's PRISM Pushback Could Benefit Some Forms Of Cloud

Popular Today in Tech: All Popular Articles In the wake of the revelations over the NSA's PRISM program, one consequence could be that firms are likely to be much more wary of public cloud service providers.

Who the Federal Reserve Is Really Hurting

Popular Today in Business: All Popular Articles The Federal Reserve has made it very clear that it wants to stop quantitative easing. But it has also made it just as clear that it won't begin to taper its quantitative easing program until certain conditions are met.